Advertisement

Boy Bands

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Print advertisement created by Cultivator, United States for ALO Audio, within the category: Electronics, Technology.

Caption

It makes all music sound incredible. Even boy bands.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane
Log in or register to post comments

Highest Rated

jackmancer2017's picture

Mildly fun - I get the message, but I think it could have been a bit sharper, both in visual (kinda cliche for music-gear) and copy.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

Mildly fun - I get the message, but I think it could have been a bit sharper, both in visual (kinda cliche for music-gear) and copy.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
glutamin's picture

another hipster campaign. and i'm saying in a positive way.

glutamin
Activity Score 107
Other
ankitadv's picture

nice good

ankitadv
Activity Score 818
Andrej Troha's picture

A classic good 'ol American ad. Nothing wrong with that!

Andrej Troha
Activity Score 613
kleenex's picture

not bad.

kleenex
Activity Score 51815
Web Designer/Developer
my mind bursts's picture

Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?

my mind bursts
Activity Score 94
Producer/Director
Featured Content

Latest Collections

Advertisement