We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age.
Print advertisment created by Human Full Agency, Argentina for A.L.M.A., within the category: Public Interest, NGO.
I sat in front of the tv and watched my favourite soap opera. The tv doesn't work and it's the only tv in the house. How did i manage to watch it?
Is not a riddle, it's Alzheimer's. Understanding those who suffer is the better way to help. Go to www.alma-alzheimer.org.ar/ and understand more.
General Creative Director: Peta Rivero y Hornos
Creative Director: Alejandro Casas
Art Director: Claudia Arellano
Copywriter: Cristian Delzart
Planning Direction: Dolores Caballero
Planner: Velen Diaz Keza
Client: Elsa Ghio, Noemi Medina
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More