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popdistortion's picture

It's a "so what" idea to me.

popdistortion
Activity Score 1592
pixelbomb1's picture

Shaq # 34 represents the mack truck heavy-strong and #20 is another basketball i forgot but he represents the brick wall. Only here in the U.S. will understand the meaning of this.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

the_ashlands's picture

yeah,,either way...the art direction is horrible

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PeteHH's picture

Way too forced.

PeteHH
Activity Score 202
Copywriter
the_ashlands's picture

this is absolutely awful!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

AdDavid's picture

ivan, why is this here, what is so great about it? if i didn't get it, pls explain.

AdDavid
Activity Score 406
Other
ivan's picture

Two basketball players bang into each other. That represents a truck which strikes a wall, to express the physical shock.

On Bestadsontv.com it was elected as best print of the week. ;)

ivan
Creative Director at Ads of the World
act's picture

another analogy ad.

act
Activity Score 535
Art Director
chriscros's picture

i like the idea visualizing the game with a heavy duty vehicle, the wall and the crash. Buuut the execution i don´t like. simple photoshop "past into" work. the players should be build of real parts of a trucks and walls, to make them frightfull realistic like the shoes they are wearing to transfer the dramatic of the sport into real life.

chriscros
Activity Score 12
Graphic Designer
MikeTV's picture

I agree with AdDavid. What's great about it.
Never got it when I saw it on bestadsontv.com Never understood why it got best print of the week on bestadsontv.com Now that I know the 'Thinking' behind it I still dont know why it got best print of the week or why it's getting the recognition here. Looks average also.

MikeTV
Activity Score 86
Art Director
slim's picture

Love this. It's a simple metaphor idea, sure, but the concept is very fitting for an NBA all-stars game, and it has that whole Nike attitude thing going on. And despite what everybody else is saying, I think it's beautifully executed. That's just me.

slim
Activity Score 1047
Copywriter
the_ashlands's picture

definitely just you..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Disco Munky's picture

To use the lingo. This is whack. All Star Game? more like All Sucks Ass Game.

I know that doesn't make sence. Niether does your face....I mean this ad.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

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