Also From This Campaign 3
Description
Art Director: Julio Angel "Kato"
Illustrator: Julio Angel "Kato"
Print advertisement created by BBDO, Guatemala for Alka Seltzer, within the category: Pharmaceutical.
General Creative Director: Jaime Cueto
Regional Creative Director: Hermann von der Meden
Account Director: Eduardo Varela
Not the worst concept, but far from the best (and visually very bland. Apart from better visuals maybe some copy would help.
I like that.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I think that this campaign is absolutely brilliant: minimal, simple, clean and clear. No copy need. Ying-yang is a symbol of balance: one cancels the other. Here is very cleverly done: food cancelled by the product. Very clever, really.
Sometimes simplicity is just what the doctor ordered.I'm digging the concept and the execution.
http://adsoftheworld.com/media/print/alka_seltzer_prison
nice but i prefer these ads.
Make it simple..
i dont feel this at all. very shallow.
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