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Prison

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by BBDO, France for Alka Seltzer, within the category: Pharmaceutical.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print
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Highest Rated

otto54's picture

Simply love it.
Love the artdirection on the headline.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

dshott's picture

Ahh what a lovely mix or cute and terrifying. The magician one is weakest.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

capywriter's picture

Actually I think it's the best one, together with the bear. They are the only 2 executions in which both have a reason to take the product, but I guess that was not the initial idea...

capywriter
Activity Score 5509
Copywriter at Freelance
Bye's picture

I wish I did this, this is really fucking good.

Bye
Activity Score 1464
Crisp One's picture

agreed, props to the idea machine behind this whole thing

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

Great campaign, lovely, stylish, emotional... what i dont get is: what did the 3D artist do? Or did they TV spots for this campaign as well?

9b0

Guest commenter
elyoshiro's picture

jajajajajaj

genial

www.yoshirosans.blogspot.com

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

cperry's picture

Love the simplicity. Kudos, these are awesome.

cperry
Activity Score 280
geraldanith's picture

Just love these!! Simple, had a good laugh!!

geraldanith
Activity Score 97
Art Director
djakuza's picture

cannes! definitely! like it a lot!

djakuza
Activity Score 517
Art Director
otto54's picture

Simply love it.
Love the artdirection on the headline.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

manugon's picture

Great idea and great art. 5 stars.

manugon
Activity Score 142
burocreativo
Guest commenter's picture

cannes gold. perfect.

Guest commenter
vote for pedro's picture

Muy buena

vote for pedro
Activity Score 8
Copywriter
killer!'s picture

superb, sure-shot winner..

killer!
Guest commenter's picture

very good

Guest commenter
salamandos's picture

I don't think the idea in these is nice. Too constructed for this product in my opinion. Let's see who is right concerning the Cannes predicitions. :P

salamandos
Activity Score 1947
Art Director
Guest commenter's picture

Great, perfect!

Guest commenter
Guest commenter's picture

lovely ads...very clear and clean ...suuuperb!

Guest commenter
latin ad lover's picture

its french humor and it still works! amazing

latin ad lover
Kateter's picture

this is sooooooooooooooo beautiful!

sheer brilliance!

Kateter
Activity Score 2029
Copywriter
Roger Daly's picture

Sublime.

Roger Daly
Activity Score 355
Sazarret's picture

This is great work. Simple concept and beautiful illustration.

Sazarret
Activity Score 130
McCann Erickson Bolivia
Whitefang's picture

agree with salamandos, idea/benefit is too contrived. no cannes do

Whitefang
Activity Score 509
bompa's picture

Cannes winner, just great the whole campaign. Congratulations

bompa
Activity Score 318
Copywriter
Suda's picture

Simple and effective.... Award piece!!!

Suda
Wordnerd's picture

really great stuff!

Wordnerd
Activity Score 6692
Copywriter
Beohar's picture

Mindblowing campaign, laughed a lot, even claped though I was alone, magician & criminals were awsome, bt cdnt undstand the 'soap'one, wud be thankfull if smbdy can help me explain dat.......

Beohar
Guest commenter's picture

It's a famous/infamous trick they pull on new inmates. Someone drops the soap in the shower and when newbie bends over to pick it up, well you get the picture.

Guest commenter
vvhisky's picture

mmm shouldn´t they be naked??

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

Guest's picture

The inmate swallowed the soap before he drops it i guess, you know what they say about prison... don't drop the soap!

Guest
Guest's picture

total kudos, flawless

Guest
Guest's picture

total kudos! flawless

Guest
Guest's picture

if they're naked, how would we know they're prisoners?

Guest
Guest's picture

grand clio 2009

Guest
Guest's picture

TU SI SABES

Guest
ACreativeSpirit's picture

Love it still... and somewhat disturbed

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

Guest's picture

Good idea, but the soap thing makes no sense... Why would he eat the soap?.. So he wouldn't have a chance to drop it i guess? that kind of makes sense but it doesn't explain why the bigger guy appears to be mad at the little guy for eating the soap.. he could just rape him anyway... don't think alka seltzer can prevent THAT.

Guest
gluebrand's picture

Envy inducing Brilliance!

gluebrand
Activity Score 119
Creative Director
velle's picture

y sop?

velle
Activity Score 1550
Copywriter
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