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Pork

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, Thailand for Alka Seltzer, within the category: Pharmaceutical.

Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn
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Zeus's picture

Definitely a gold winner

Zeus
Activity Score 906
somewhere
moisescho's picture

too dam excellent.

moisescho
Activity Score 178
Art Director
himanshu prabhakar's picture

good

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

talkingisfree's picture

BOOM!!!!! LOVE IT!

talkingisfree
Activity Score 2712
Art Director
ChuckNorris's picture

Thai creatives are CRAZY!

Really like it, but dare I say this: Maybe the logo should be a bit bigger.

ChuckNorris
Activity Score 834
Creative Director
sumsum's picture

cannes

sumsum
Activity Score 613
copywriter
Vicomte's picture

THIS IS GREAT!!! See you in Cannes

Vicomte
Activity Score 287
Copywriter at Copywriter
BOOBJOB LOOBCANNON's picture

how would you know it was alka seltzer?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

TrainRunner's picture

good point.

TrainRunner
Activity Score 225
Art Director
elgrecones's picture

it is written on it...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
BOOBJOB LOOBCANNON's picture

I can't see it on mine, even when I 'make it big'

I agree its a nice idea though.

A wee pack shot in the corner would make it better.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Kateter's picture

agree. and that's the only thing i don't like here.

but still - boombastic ads!

Kateter
Activity Score 2029
Copywriter
BozzaNova's picture

[In my humble opinions]

Sometimes I wonder what's so wrong with logo or packshot.
Why do most of the art directors hate it so much?
Isn't it our job to serve a client(brand)?

Well, I'm from Thailand, and I know (not in person) this ECD.
He's one of the best creative in Thailand nowadays. I admire him a lot.
This work of his is, again, a very nice campaign.
But without recognising the product, does the ad do its job?
If you make the name on the pill bigger, or even put the logo (doesen't have to be so big - if you hate it so much) on the ad, will that spoil the whole ad that much?
I believe not... It's still a great ad anyway.
On the other hand, making the like this makes me feel, somehow, a bit bad to the ad.
I feel like it doesn't serve its objective.
So, maybe, instead of 10/10 (if the product/brand is more recognisable), I'd give it just 9.5/10.

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
Jet Propulsion Lab's picture

I gotta believe there actually WAS a logo or even a package shot on the page originally, but they took it out just for the purpose of submitting the ad to this website. Just to make it look a little more "dramatic."
The graphic imagery of the tablet and the bubbles has always been their trademark, so the recognition value is definitely there. But no sane client should ever run their advertising without a logo or tagline or if it's a packaged goods, a simple product shot. (Unless it's supposed to be a teaser ad.) It's just too risky a proposition.

I do like the work here, though. But the more I look at it, the more I want to see their little logo in the corner somewhere...

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

As you can tell by reading all comments the majority agrees with you, JPL, and so do I. Adding that nice lil' logo does not make the ad less creative, yet more understandable. Great 'shots' btw.

LeeHarvey
Activity Score 3045
Creative Director
JamurPutih's picture

agree. ad should sells!

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

chinaski's picture

Cannes.

chinaski
Activity Score 951
Copywriter
Pogi5's picture

Terrific Stuff!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Wordnerd's picture

wow, awesome!

Wordnerd
Activity Score 6692
Copywriter
everartz's picture

cannes material...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

calderon's picture

Felicitaciones que buen concepto y una gráfica impecable.

calderon
Activity Score 22
m í t i c o's picture

Lo que realmente impresiona es el retoque digital.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
teenie's picture

Aw, come on, guys! All that and no product shot???????? Tell me the original that went to print had at least a line with Alka-Seltzer somewhere. I mean--clients may whine but some whine with good reason!!!!!!

Lovely, lovely visual. Fantastic eye catcher. Lovely insight. But it's not an ad if you're not selling the PRODUCT. We're not artists, people. We're advertisers.

teenie
Activity Score 1894
Copywriter
Weezard's picture

Mate, you said it all. Well done

Weezard
Activity Score 50
otto54's picture

Bravissimi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

gabrielrodz's picture

DONE!

Puerto Rico 2005
Ergo Communications
Client: Wrigley's Eclipse

Won Silver and Gold "CÚSPIDE" Local advertising prizes. Didn't win in Cannes. I don't think it made it to the shortlist.
You can see it here:

http://www.festivalcuspide.com/presentaciones.aspx

Go to: Cúspide 2005 - Young & Rubicam PR / MEDIOS NO PRIMARIOS (2nd top to bottom 2nd row) / keep clicking until you reach number 36/37 and 69/70.

gabrielrodz
Activity Score 48
Art Director
mrtalented's picture

de ja vu. same idea but way better art directed. better photography and retouching too.

don't think this creative team has seen that print campaign before. let's see how cannes judges think.

mrtalented
Activity Score 2171
Creative Director
Vonz's picture

OH GOD! It's true, the same idea!

Vonz
Activity Score 23
but_why's picture

Couldn't see the link but I don't think it works anyway - it's clever and eyecatching but it looks really violent and I don't think people want to associate that with the effects of Alka Seltza.

but_why
Activity Score 280
Watford
gargamelord's picture

DONE DONE DONE DONE DONE DONE!!!!!

IN PUERTO RICO 2K5

gargamelord
Activity Score 32
john doe's picture

coincidence? hopefully...

john doe
Activity Score 1571
Art Director
robottttrockkkk's picture

simplisimo y clarisimo. jaja esta chevre.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
BozzaNova's picture

I think it's a different idea for Wrigley's... but the same visual execution.
And in my humble opinions, it works better with the benefit of this Alka Seltzer. (And maybe that's why the Wrigley's one didn't even make a shortlist for Cannes.)

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
strmkid's picture

great idea, except I had no idea what that was at first. You might want to ad a logo...or at least make the alka seltzer wording on the pill stand out more.

strmkid
Activity Score 35
VCU Adcenter
wildbore's picture

superb!

wildbore
Activity Score 749
Creative Director at - - -
ndoz poerba's picture

extremely boombastic ad..LOVE IT!!

ndoz poerba
Activity Score 2

-ndoz-

khalsain's picture

great visual...where is the product id????

khalsain
Activity Score 264
ad agency
krautland's picture

fucking hell, this is awesome.
I had to look to the title to figure out the client but hey, the idea is brilliant.

krautland
Activity Score 3216
Art Director at erm... no calls please.
All ears's picture

What it for?

All ears
Activity Score 233
Copywriter, London
petek's picture

Great, if there was a logo to tell me who is advertising ...

petek
Activity Score 1894
Creative Director
poojagadodia's picture
poojagadodia
Activity Score 194
BFB's picture

Didn't bother reading the other million comments, I love it!!

BFB
Activity Score 936
Copywriter
sold's picture

GREAT STUFF, GREAT PRODUCTION.
but, as we can see on that link in gabrielrodz comment: DONE.

so, if cannes judges give an award for this idea we can start to search on the long and short list of cannes this year and remake some ideas with better production to gain lions next year.

i dont believe the team knew the original campaing...

sold
Activity Score 3305
Copywriter
BOOBJOB LOOBCANNON's picture

I like to think it was probably just a coincidence on gabrielrodz link.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

A to the G's picture
A to the G
Activity Score 61
BOOBJOB LOOBCANNON's picture

That's a bit tenuous.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

mlsman5000's picture

there was a series of food processing ads done exactly the same a few years back

mlsman5000
Activity Score 128
Saatchi & Saatchi
Kateter's picture

link? source? brand? agency? award?

Kateter
Activity Score 2029
Copywriter
Fridgerator's picture

Nice. To the point.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

Jetstream's picture

Really nice idea and beautiful execution.

Jetstream
Activity Score 115
Other at Freelance CD
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