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Published/Aired: 
December 2014
Description: 

Print advertisment created by Miami Ad School, Brazil for Alka Seltzer, within the category: Pharmaceutical.

Advertising School: Miami Ad School, Sao Paulo, Brazil
Creative Director: Toni Rodrigues
Art Director / Illustrator: Eduardo Basque

Comments (6)

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Highest Rated

@minas_mars's picture
@minas_mars
Activity Score 1726

So what bothers me about this is the symbol for a cow.
He (the art director) obviously didn't think that people don't like to associate the animal with the food.
I personally expect a lot better from creative working on a client like Alka Seltzer.
This had an opportunity to be so much better.

I'm gonna try say something positive

Dzsoi's picture
Dzsoi
Activity Score 8532

If you can pick your brand, your message and your work is not a victim of a client's narrow-mindedness, you have to come up with something great. This is very very far from being good. Try to come up with a concept first, a concept that can be expressed verbally.

@minas_mars's picture
@minas_mars
Activity Score 1726

So what bothers me about this is the symbol for a cow.
He (the art director) obviously didn't think that people don't like to associate the animal with the food.
I personally expect a lot better from creative working on a client like Alka Seltzer.
This had an opportunity to be so much better.

I'm gonna try say something positive

damnson's picture
damnson
Activity Score 11517

My thoughts exactly.

An axe murderer of ads.

Temple's picture
Temple
Activity Score 11341

Nailed it.

Rob71's picture
Rob71
Activity Score 411

Agree, these are just not thought through. A missed opportunity.

kleenex's picture
kleenex
Activity Score 51022

cut looking bubbles.

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