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Break up

Campaign
Agency Network: 
Published/Aired: 
May 2016
Alka Seltzer Print Ad -  Break up

Also From This Campaign 2

Description

English translation: Raquel Lopez.

Print advertisement created by Zink Project, Spain for Alka Seltzer, within the category: Pharmaceutical.

Caption

Honey, we need to talk. Something has changed. I don't see you the same way... I'm sorry, this is over.
Get over heavy digestions.

Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
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Guest's picture

that's one horrible illustration, they should show this to the students

Guest
Guest's picture

I agree, but the idea is great

Guest
akshaysrikar's picture

what is this ...... a digestion pill or a headache pill or a ecstasy pill ??

akshaysrikar
Activity Score 420
India
CuriousPencil's picture

I actually like the illustration. It's the ticker-tapeworm I'm not fond of, or the suggestion the product's some kind of panacea for everything that makes your guts gurgle. Luckily it's an ad school, not a real campaign. Just hope this was a direct submission from students and wasn't approved by a teacher.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Easy to explain... bad news affect your ache too, you get nervious and it's normal to have heavy digestions...

Everyone who saw this prints before being at AotW did understand the meaning.

Guest
GuillermoFrank's picture

Easy to explain... bad news affect your ache too, you get nervious and it's normal to have heavy digestions...

Everyone who saw this prints before being at AotW did understand the meaning.

GuillermoFrank
Activity Score 18
CuriousPencil's picture

@ GuillermoFrank, I *understand* what it's trying to say. It's just that I don't believe it. Alka-Seltzer is marketed as an antacid and pain reliever for acid indigestion, upset stomach, body aches, headaches and heartburn. This campaign seems to want to add 'heartache' and 'failed relationships' to the list of things it can cure. Call me old fashioned, but I like to see at least some semblance of responsibility in an ad for a pharmaceutical.

CuriousPencil
Activity Score 4225
Copywriter
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