Beware of the evil food, Bacon

Agency Network: 
March 2010

Print advertisment created by BBDO, Brazil for Alka Seltzer, within the category: Pharmaceutical.

Beware of the evil food. Alka Seltzer

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado

Comments (17)

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Highest Rated

Joe 47's picture
Joe 47
Activity Score 9

Wowwwww brilhant!!!.......

Dadaism's picture
Activity Score 161


Adaddicted's picture
Activity Score 3435

Really crazy thought and funny execution!


deep_tracy's picture
Activity Score 588

Funny. But I'm not sure about 'BEWARE'. It doesn't tie up the whole thing to the product. Maybe something like: When food gets evil.

Emanresu's picture
Activity Score 2148

I love the post-production and think that the concept is good, yet I agree with what you had said. I think the wording should be arranged in a way to suggest that the reader should retaliate against "evil food". Telling me to beware of these high-fat foods that will leave me with an upset stomach will probably encourage me to simply avoid them rather than to eat them, receive symptoms of an upset stomach, and then use alka-seltzer.

Tomzwarts's picture
Activity Score 42

Food is always evil if you drop it there where you don't want it like your clothes.....

bobby666's picture
Activity Score 1460

hilarious and that's it.

xcreativity's picture
Activity Score 2374

dont think its funny, but that's just my opinion

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Corbeen's picture
Activity Score 1093

opinion is like butt, everybody has it.

netei's picture
Activity Score 215

3 ideas in one:
food that becomes evil (1) why? because digestion blah...
with/and tabasco(2) oh its not the bacon, now its the tabasco...
alka seltzer (3) ah ok, i thought the bacon becomes evil because of the tabasco... this ad is for alka seltzer!!! :))) aaaah now i get it...

if the idea would just be evil-food... thats easier, so much to understand :)


beautiful execution, nice tone.

Reality Check's picture
Reality Check
Activity Score 2539

It's deliciously warped, deceptively clever and undeniably fun. Isn't that enough?

Joe 47's picture
Joe 47
Activity Score 9

Wowwwww brilhant!!!.......

bknowlden's picture
Activity Score 3647

So that food is supposed to make my eyes hurt? Looks great, message is off. The should be attacking your stomach.

thedesignaddict's picture
Activity Score 5403

It's funny, but the benefit is not implicit.

Nicely executed though.

J.D.'s picture
Activity Score 11

nice one

sintra's picture
Activity Score 699

agreed nice execution but message is not clear

brandingworthspreading's picture
Activity Score 648


Sana Ahmed's picture
Sana Ahmed
Activity Score 20