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Family treat, Hamper

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by TBWA, Dominican Republic for Alican, within the category: House, Garden.

Caption

Family treat.

Advertising Agency: TBWA Dominicana, Santo Domingo, Dominican Republic
Executive Creative Director: Katy Capriles
Copywriter: Fernando Muñoz
Art Director: Giselle Navarrete
Photographer: Sahira y Geber
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Cheerriiee's picture

family treat? sounds like kids can eat it too, is that right?

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

i think dog are now like family members not just pets, and that you should treat them like so.

Guest
Anonymous Author's picture

Don't anthropomorphise dogs. They hate it.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

atb2005's picture

The copy totally ruins the entire campaign for me. Family treat implies that the dog food is a treat (?) for the entire family (dog + humans). I cannot think of another interpretation.

atb2005
Activity Score 13557
bricard's picture

Yea this is weird. All of the ads show that the dog is a part of the family, just like another human. The food packaging has all dogs so it's obviously dog food only. I'm interested to learn what exactly they're going for here.

bricard
Activity Score 189
Guest's picture

I believe what they're going for is "the dog is part of the family", but the tag line is... just not cutting it.

Guest
Phil Lestino's picture

They've got fed up with the yappy dog and thrown him in the washbasket

Phil Lestino
Activity Score 1684
andyStock's picture

I'm really confused! What's the point of the campaign? I see how it is implying that the dog is part of the family - but what is the benefit of Alican over other dog food?

andyStock
Activity Score 666
Guest's picture

next one, the toilet ! (could be funny :-)...
ok ok i go back to home ;-)

Guest
Guest's picture

its just funny but not that well executed...

Guest
Guest's picture

You love your baby and give him johnson and johnson products if you love your Dog give him Alican. They should have thought some other line dog is family and alican the family member's (DOG) treat good do othes share it the other members lolzzzzzzzzz!

Guest
Guest's picture

The idea is bad, don't make me buy Alican for my dog and the execution it's the classical layout for festivals. Booooringg

Guest
Zeus's picture

felicidades a mis amigos Sahira y Geber... :) √√√√√√√√√√

Zeus
Activity Score 906
somewhere
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