Agency Network: 
June 2012

Print advertisment created by Grey, Australia for Alibi, within the category: Alcoholic Drinks.

Mary had a little lamb. Then I took it to the abattoir.
Seriously hard liquor.

Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors: Jay Furby, Dave Heytman, Tommy Cehak
Copywriters: Jay Furby, Gavin Chimes
Photographer: Sean Izzard / The Pool
Retoucher: Steve York / Cream
Typographers: Dave Heytman, Tommy Cehak
Account Manager: Will Frew

Comments (5)

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michele123's picture
Activity Score 414

I like the models of this campaign !

wave's picture
Activity Score 471

Seriously? no!

sacrilegend's picture
Activity Score 3394

I'll probably be in the minority here, but damned if I don't love these.

There's a human insight here which is too often neglected, a prospect I've only seen championed (well, in any case) by Sailor Jerry rum -- and that's sometimes, drinking is a challenge. Especially for younger demographics (early twenties). You want to drink the harshest (yet still delicious) liquors, and you want to drink a lot of it. You want to make mistakes.

On those grounds, I can only say that this is a really unique, inspired campaign.

Milan Solanki's picture
Milan Solanki
Activity Score 994

this is good, but way too perspective. This implies to attract only those people who are severely troubled with their life. they could be one of the targets but they are not the only target considering even seriously hard liquor

certaintly's picture
Activity Score 3994

should be "mary had a little lamb. UNTIL i took her to the abattoir"