Advertisement

Stay Alive, 5

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by 1861 United, Italy for Alfa Romeo, within the category: Automotive.

Caption

Stay Alive.
3000cm3, 250hp engine, 0 to 100 in 6.3 seconds.
Alfa 147

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia, Pino Rozzi
Photographer: Pierpaolo Ferrari
Log in or register to post comments

Highest Rated

otto54's picture

This is very booooooring campaign fo a car.
Yaw Yaw...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Bye's picture

What, riding that alfa equals doing the above? Why the weird platform, why the nonsensical vague copy, why would I spend 40.000 on that alfa?!

Bye
Activity Score 1464
Bundy Agency's picture

have you ever been bored, have you ever done anything to feel alive.
id pay 40,000 to feel like i had a mouse down my pants everyday.

good art

Bundy Agency
Activity Score 597
Art Director
Bye's picture

Then why does the line say 'Stay alive', and not as you mention 'Feel alive'. This doesn't work, if only for that stupid line.

Bye
Activity Score 1464
Bundy Agency's picture

only guessing here but id say "stay alive" means if your driving this alfa you wont need to resort to this sort of canoodeling for fun
as aposed to the average hyundai where you feel like doing this everyday

Bundy Agency
Activity Score 597
Art Director
Bye's picture

But just who in the fuck would do this for fun, I guess these weren't made for me and my humorbone.

Bye
Activity Score 1464
furiber's picture

not me, but some friends of mine probably. i would like to either feel or stay alive, every day on a 250hp alfa, doe yes would be better feel.

furiber
Activity Score 2
Copywriter
mikelite's picture

no way this is for a car. gimme an f'in break

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

azael's picture

No creo que sea el camino para un Alfa Romeo, la idea es simpática y nada más. **

azael
Activity Score 73
Creative Director
kre8's picture

in other news: lsd rife in italian ad community...

kre8
Activity Score 989
Copywriter
otto54's picture

This is very booooooring campaign fo a car.
Yaw Yaw...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

joelapompe's picture

sounds like MTV Jackass to me... put in an contemporary art style. Trying hard to be original but quite boring after all...

joelapompe
Activity Score 3853
buy by bye's picture

am i deluded or is he kinda hot?..

anyway..
nice ad
lol

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

ellehcimeo's picture

Hot, maybe. Weird, definetly. I'd steer clear of this guy, a mouse in the pants is not hot.

ellehcimeo
Activity Score 3376
Art Director
Longcopylover's picture

What a cheap FAKE is this!? Alfa Romeo would never let done sth like that. And the car's specs ar even wrong: The Alfa 147 GTA version hast got a 3.2 litre engine, not a 3.0 litre. I have to know it, 'cause I do real car advertising. And this kind of fakes make me feel bad about taking my job a bit serious. So stop it, you LOSERS!

Longcopylover
Activity Score 21
Copywriter
kre8's picture

as you can see above, this ad is for the 147, which has a 3 litre engine.
as it turns out, your facts were a little wrong. a little, shall we say... off centre.
best you stick to longcopy, you're obviously a sucker for details.

kre8
Activity Score 989
Copywriter
Longcopylover's picture

Oh come on! There's no 147 with 3 litre engine. It just doesn't exist. It never did and it never will. The specs (250 hp, 0-100 in 6.3s) are the ones of the GTA (which has a 3.2 litre engine. I hate repeating myself!) My fact is, that it's a stupid FAKE.
So suck your own details and don't criticise other's comments if you don't really know it better... it ruins your adcredibility.

Longcopylover
Activity Score 21
Copywriter
kre8's picture

its fun watching peoples insecurities run amok in a public forum.

kre8
Activity Score 989
Copywriter
erhanali's picture

Simply bad. It doesnt make me feel to learn more about car.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

Besha's picture

Donde esta el producto? Hello? Especialmente para anuncios de carros, considero que es vital mostrar el carro.
Y la idea no tiene nada de especial.

Besha
Activity Score 295
Art Director
Maui's picture

y le pones el precio también? y además las características técnicas, no me gusta mucho la idea pero nada que ver tu comentario (a lo mejor eres cliente) :)

Maui
Activity Score 58
Art Director
Besha's picture

Nop no soy cliente, pero el alfa no es un carro muy conocido y creo que se debe mostrar el carro, si la idea es lo suficiente buena para intrigarme a buscar mas informacion entonces justifico el no mostrar el producto.

Besha
Activity Score 295
Art Director
Scam Detector's picture

This ad goes for any brand that thinks it makes your life more interesting, isn't it?

Scam Detector
Activity Score 1048
General Manager
fluffy's picture

How big is the apparent target market of blokes who put domesticated rodents down their pants for thrills?

fluffy
Activity Score 236
Copywriter
psy's picture

i had never comment at any ad on this site, but this is really ridiculous and extremely stupid, and tottally unrelevant

psy
Activity Score 47
Art Director at Art Director
Torenaga's picture

You don't like this campaign only becauce is italian...this is a great work, you've to recognize it!!!!

Torenaga
Activity Score 140
Copywriter
Featured Content

Latest Collections

Advertisement