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Agency Network: 
Published/Aired: 
March 2009
Alfa Romeo Print Ad -  Foetus

Description

More than its iconic Italian car design, Alfa Romeo is best known for its driving experience developed from a heritage in motor racing. The campaign from Sparkfury Singapore reaches out to driving enthusiasts, who value the journey more than the destination, and visually communicates that those who were ‘born to drive’, drive an Alfa.

Print advertisement created by Sparkfury, Singapore for Alfa Romeo, within the category: Automotive.

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Digital Imaging: boon
Account Servicing: Dawne Lee
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D_N_A's picture

Bad art direction, pay off missing. looks like a layout.

D_N_A
Activity Score 121
AD
Senhora Kolossa's picture

please don't post more work.
thank you.

Senhora Kolossa
Activity Score 483
Jung von Matt
sush's picture

i tink its koo. from 1st glance i knew it was talkin abt a car.goin way into the future.

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

there are tons of nail shop sites on the internet..
this site doesn't suit you

Guest
Guest's picture

oh come on...

thats been done like a trillion times. even for TV, where u see a ecography image of a "kid" pressing its foot down a couple times...

badism!

Guest
advert2ad's picture

Hmm...Its clearly inspired from older ones.

Concept is good already.

Image could have been better.

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Guest's picture

Boring. Makes me feel uncomfortable. Tries to create emotion but it´s just disturbing how far an advertisers mind can lose it´s grip over reality. Watch the Merceds spot "When im big i am going to drive a Mercedes" from Springer&Jacoby/Paris. Same thought, same visual but much more clever and emotional...and less disturbing!

Guest
Guest's picture

The bad, the ugly and the worst

Guest
Guest's picture

Done alot of times already but this one is the ' BEST ' !

Guest
Guest's picture

que pésima y rebuscada idea

Guest
Guest's picture

done

Guest
tridipnandi's picture

what is this???

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
tridipnandi's picture

art is too bad...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Endlessway1's picture

its stolen from Cannes Mercedes Ad about the young embryo who like to grow up to drive one and at the end of the ad he find out he is a chicken one

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Guest's picture

And how are you supposed to understand it is about "Alfa Romeo"???

Guest
Guest's picture

This goes for all the pregnant woman victims of hit and run races.

Guest
adread's picture

visual will be stronger & clearer with verbal synergy

adread
Activity Score 11
Guest's picture

bad bad bad

Guest
nitrous's picture

oups!

nitrous
Activity Score 55
Art Director
voltus's picture

tell me what is this about? baby romeo? smoking romeo?

voltus
Activity Score 18
Creative Director
Guest's picture

Can we stop seeing ads done by these people from this agency for god sake. they are all rubbish.

Guest
Billoughsby's picture

The explanation --"Born to Drive" -- makes it make sense. But I think you could see it and be aware of it for a long while and not get that message from it. So as communication of a message, I think it fails. Are we creating gallery art here, or advertising?

Billoughsby
Activity Score 5150
Art Director |

That's it.

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