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Deviant protection

Agency Network: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by Sparkfury, Singapore for Alfa Romeo, within the category: Automotive.

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee

Comments (6)

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shahid.h's picture
shahid.h
Activity Score 256

the fusion of illustration and real image of the car, is actually not fusing well...

Davosk's picture
Davosk
Activity Score 4815

These are rubbish.

Guest's picture
Guest

the concept is great but the poor art direction kills it.

Guest's picture
Guest

yay, grubby stock art. people don't buy ARs for safety while doing dangerous things. They buy volvos for that.

kibongo's picture
kibongo
Activity Score 116

oh boy what another waist of opportunity for such a brand. This is the best they could come up with? "You are all so so fired." (What Jack in The Box would say)

xprompt's picture
xprompt
Activity Score 32

Do you really understand the brand positioning for Alfa Romeo? Safety is for Volvo.

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