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The Four Gracious Plants, Plum blossom

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

The Four Gracious Plants consist of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo which is the traditional concept connecting the image of these plants to the image of Korean. An oriental painting of plum-blossom effloresces before the snow melts in early spring nevertheless of the cold and the orchard emits delicate scents to the remote mountain. Chrysanthemum busts out in late fall in spite of the first cold and frost and bamboo keeps the green and fresh leaves in cold winter. The order of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo follows spring, summer, fall and winter whose orders are the sequences of the time of blossom each. It not only expresses seasons but also it contains the idea of the ‘classical scholar spirit.’ In other words, through the Four Gracious Plants, I intended to show the everlasting mind and will and I sought for an elegant and unworldly stage.

Print advertisement created by Straw, South Africa for Alessi, within the category: House, Garden.

Advertising Agency: Straw, Seoul, Korea
Creative Director / Art Director / Illustrator / Photographer: YoonHo Chang
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Highest Rated

straw's picture

My materials for work are spoons, forks and knives commonly called cutlery. < spoon >

Interpretation
An oriental painting of plum-blossom - A poem which expresses the spirit of a noble man who overcomes the cold after appreciating an oriental painting of plum-blossom that effloresces in the snow..

straw
Activity Score 8
Photographer at amorepacific-wax
straw's picture

My materials for work are spoons, forks and knives commonly called cutlery. < spoon >

Interpretation
An oriental painting of plum-blossom - A poem which expresses the spirit of a noble man who overcomes the cold after appreciating an oriental painting of plum-blossom that effloresces in the snow..

straw
Activity Score 8
Photographer at amorepacific-wax
diego.astronaut's picture

????

diego.astronaut
Activity Score 54
Art Director at Y&R SANTIAGO
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