Rainforest protection

Agency Network: 
November 2011

Print advertisment created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

The more mankind evolves, the closer it gets its extinction. 2011 - year of rainforest protection.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Henrique Parada
Copywriter: Maicon Silveira
Illustrator: Otávio Rios

Comments (23)

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Chris and Mo's picture
Chris and Mo
Activity Score 26

nice idea, terrible execution! come one. I expect much more. don't bring down the standards of your country.

andylefty's picture
Activity Score 4535

Dirty art direction.

andylefty's picture
Activity Score 4535

Gorgeous illustration. I find the flow of information strange.

thedesignaddict's picture
Activity Score 5403

Outstanding execution. Very original look and feel. Love the Art Direction.

Big McLargehuge's picture
Big McLargehuge
Activity Score 76

Well, as long as the tree doesn't fall towards us, mankind should be fine.

shaun1800's picture
Activity Score 293

The line has a nice enough thought in it, but the visual doesn't work at all.

pierrelastname's picture
Activity Score 2869

what a bad illustration...

Zaidi's picture
Activity Score 80

nice illustration

MicheleVirgilio's picture
Activity Score 2617

It's not so bad.

iambusy's picture
Activity Score 2219

i ag ree with big mac....then it would have been naaaice


thedesignaddict's picture
Activity Score 5403

Ummm, the fact that the tree could fall IS the idea.

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Neat illustration. However, it could have been much better. At the end, good job.

Dharmesh Padia

stewart76's picture
Activity Score 234

Bad execution

stewart76's picture
Activity Score 234

Idea: 5

Hadrons's picture
Activity Score 6041

The more mankind PROGRESSES - not evolves...

Nice art, copy needs polish.


morse's picture
Activity Score 18024

Very strong!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

makelogobigger's picture
Activity Score 470

strong idea and execution. also, christanity caused everything? just asking:)

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The copy as well as the design works for me.

Alex_'s picture
Activity Score 2

It's a wondeful work !
It shows cleaning what the mankind did and are doing nowadays !

Congrulations for the brazilian, in just one picture, you were able to show the world.

Takmelius's picture
Activity Score 203

The art direction isn't doing the idea justice.

umitaydin's picture
Activity Score 19

Our trees will going to die, if we say stop. It is so clean. Nice illustration.

sharonjackson's picture
Activity Score 157

I like it, but it is sort of confusing at first because the rainforest is intact by the seashore.

However if you look at this historically, with the tall ships to the south west and the landscape becoming increasingly destroyed the further north you go then it does make sense.

I fail to see why you think the art is so bad, I think it is quite wonderful.


Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

The illustration is rather nice. Clean/cartoon effect noted, regardless..very nice. The composition is a problem, and as mentioned the copy is off.
Silver? Really? I am fairly new here and with the idea of the site, I'd like to stick around and be involved..., but I don't go for public/popularity vote based judging. It's basically invalid on all levels. ...I would love to see the rest of the contestants.
So, as I said...the composition and oval shape give subliminal signals and a juxtaposition of a weak image, surrendering...besides it looking like a toilet bowl. Sorry I had to bring that up, but psychologically speaking...think about it....The only reference the mind has of this shape is a bowl with lid.
Simply tilting this illustration would strengthen it...You don't have to be litteral with the concept/falling tree etc. that message is clear.