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Rainforest protection

Agency Network: 
Published/Aired: 
November 2011
Alerj Print Ad -  Rainforest protection

Description

Print advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Caption

The more mankind evolves, the closer it gets its extinction. 2011 - year of rainforest protection.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Henrique Parada
Copywriter: Maicon Silveira
Illustrator: Otávio Rios
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Chris and Mo's picture

nice idea, terrible execution! come one. I expect much more. don't bring down the standards of your country.

Chris and Mo
Activity Score 26
Art Director at Creative Director
andylefty's picture

Dirty art direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Gorgeous illustration. I find the flow of information strange.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

Outstanding execution. Very original look and feel. Love the Art Direction.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Big McLargehuge's picture

Well, as long as the tree doesn't fall towards us, mankind should be fine.

Big McLargehuge
Activity Score 76
shaun1800's picture

The line has a nice enough thought in it, but the visual doesn't work at all.

shaun1800
Activity Score 293
Copywriter
pierrelastname's picture

what a bad illustration...

pierrelastname
Activity Score 2869
Copywriter
Zaidi's picture

nice illustration

Zaidi
Activity Score 80
Advertising
MicheleVirgilio's picture

It's not so bad.

MicheleVirgilio
Activity Score 2617
iambusy's picture

i ag ree with big mac....then it would have been naaaice

iambusy
Activity Score 2219
Copywriter |

busy.

thedesignaddict's picture

Ummm, the fact that the tree could fall IS the idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Dharmesh aka danny's picture

Neat illustration. However, it could have been much better. At the end, good job.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

stewart76's picture

Bad execution

stewart76
Activity Score 234
stewart76's picture

Idea: 5

stewart76
Activity Score 234
Hadrons's picture

The more mankind PROGRESSES - not evolves...

Nice art, copy needs polish.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture

Very strong!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

makelogobigger's picture

strong idea and execution. also, christanity caused everything? just asking:)

makelogobigger
Activity Score 470
Copywriter
Abhishek Parikh's picture

The copy as well as the design works for me.

Abhishek Parikh
Activity Score 568
Alex_'s picture

It's a wondeful work !
It shows cleaning what the mankind did and are doing nowadays !

Congrulations for the brazilian, in just one picture, you were able to show the world.

Alex_
Activity Score 2
Takmelius's picture

The art direction isn't doing the idea justice.

Takmelius
Activity Score 203
Creative Director
umitaydin's picture

Our trees will going to die, if we say stop. It is so clean. Nice illustration.

umitaydin
Activity Score 19
Art Director at Ankara University
sharonjackson's picture

I like it, but it is sort of confusing at first because the rainforest is intact by the seashore.

However if you look at this historically, with the tall ships to the south west and the landscape becoming increasingly destroyed the further north you go then it does make sense.

I fail to see why you think the art is so bad, I think it is quite wonderful.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Phil Indeblanc's picture

The illustration is rather nice. Clean/cartoon effect noted, regardless..very nice. The composition is a problem, and as mentioned the copy is off.
Silver? Really? I am fairly new here and with the idea of the site, I'd like to stick around and be involved..., but I don't go for public/popularity vote based judging. It's basically invalid on all levels. ...I would love to see the rest of the contestants.
So, as I said...the composition and oval shape give subliminal signals and a juxtaposition of a weak image, surrendering...besides it looking like a toilet bowl. Sorry I had to bring that up, but psychologically speaking...think about it....The only reference the mind has of this shape is a bowl with lid.
Simply tilting this illustration would strengthen it...You don't have to be litteral with the concept/falling tree etc. that message is clear.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
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