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Chicken

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Herezie, France for Aleolub, within the category: Health.

Caption

Personal lubricant Aleolub
Make it possible

Advertising Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Anthony Clouet
Art Director: Léo Aram
Illustrator: Vaïnui de Castelbajac
Print producer: Capucine Lhermitte
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zarkos's picture

This is great! :D

zarkos
Activity Score 944
Art Director
stevel's picture

i dont get it...shouldnt the donkey be half chicken too? am i retarded?

stevel
Activity Score 423
nostico's picture

eeerrrmm... yes

nostico
Activity Score 110
ivan's picture

Actually no, but it's a complex question. The Law of Segregation states that every individual possesses a pair of alleles (assuming diploidy) for any particular trait and that each parent passes a randomly selected copy (allele) of only one of these to its offspring. The offspring then receives its own pair of alleles for that trait. Whichever of the two alleles in the offspring is dominant determines how the offspring expresses that trait (e.g. the color of a plant, the color of an animal's fur, the color of a person's eyes).

http://en.wikipedia.org/wiki/Mendelian_inheritance

In real however this cross breeding can't happen of course, because these are two different species. :)

ivan
Creative Director at Ads of the World
stevel's picture

much clearer. i would think the joke would've been more obvious though if the offspring had at least some chicken traits. right now im looking at this and thinking, "a chicken gave birth to a donkey. that's extremely usual." not "haha a chicken had sex with a donkey wow that's impressive lube i should go buy that lube immediately."

stevel
Activity Score 423
LittleJoe's picture

The egg is his chicken trait... why do we try everytime to find something real even where there's only fantasy??????
I think that sometimes we just could smile, stopping thinking about the rules and what's real or not...

LittleJoe
Activity Score 345
Graphic Designer at Torino
vote4pedro's picture

But if the allele are randomly selected as stated by the Law of Segregation, the chances of the father's traits being exclusively selected millions of times are nonexistent. So you would end up with something roughly half chicken and half donkey. If they were capable of breeding in the first place, of course.

vote4pedro
Activity Score 4601
Copywriter
JJ Gittes's picture

Maybe it has a chicken butt.

JJ Gittes
Activity Score 4
Copywriter |

The true test of maturity is not how old a person is but how he reacts to awakening in the midtown area in his shorts.
- W. Allen

Peter Frank's picture

Poor animals. ha ha ha

Peter Frank
Activity Score 532
morse's picture

This is the perfect press ad for the product. Funny and to the point.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Manoma's picture

Really enormous !!

Manoma
Activity Score 1108
Copywriter
marulos's picture
marulos
Activity Score 13
Art Director
ceronauta's picture

Super !

ceronauta
Activity Score 121
Creative Director |

Las ideas

Ramat Ajala's picture

Old concept but ingenious execution.

Ramat Ajala
Activity Score 794
Nike Diesel's picture

I second that. Marvellous illustrations.

Nike Diesel
Activity Score 13630
Art Director
elyoshiro's picture

Nice!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

ZeSheep's picture

hahahaha...Love this

ZeSheep
Activity Score 174
Copywriter at Mumbai
anooprp's picture
anooprp
Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

MicheleVirgilio's picture

Great illustrations

MicheleVirgilio
Activity Score 2617
bate_palmas's picture

Hee hee I like it. The wonderful visual made me want to read and I got the ad straight away. Job done, very funny.

bate_palmas
Activity Score 1479
eslam_designs's picture

I don't get it

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
Brushwood's picture
Brushwood
Activity Score 16
Art Director at 6:am Fullsix Group
bate_palmas's picture

Saaay, what's going on here? Slapped a different product onto the same visuals? That's not cricket.

bate_palmas
Activity Score 1479
Ramat Ajala's picture

What?????????????
How is possible?????
Please, Herezie, give an explanation!

Ramat Ajala
Activity Score 794
Justix's picture

HUH ??!!!!!

Justix
Activity Score 24
somecopywriter's picture

I remove the earlier comment I made without true knowledge of this pieces origins. Well done to the team who created it, nice artwork.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Nike Diesel's picture

What somecopywriter wrote.

Nike Diesel
Activity Score 13630
Art Director
vainui's picture

Hello, I'm the illustrator of this campaign. I've published from my personal blog last year a mock-up from this work, unsold to the client. This "fake" campaign from my blog has been taken by a Polish blog that I absolutely don't know, it's of course a FAKE.
Now, sold to the client for the brand "Passage du Désir - Alooelub", this campaign is official in France.
Everything is about do be done to suppress the fake campaign.
Thanks for understanding.

vainui
Activity Score 15
bate_palmas's picture

Wow.

bate_palmas
Activity Score 1479
ivan's picture

Thanks for clearing it up for us!

ivan
Creative Director at Ads of the World
Ramat Ajala's picture

You are saying that the idea is not original (although a fake). That's enought.

Ramat Ajala
Activity Score 794
bate_palmas's picture

It's often likely that two creative teams from opposite ends of the earth would come up with the same idea. And it's really irritating when people on this website say 'done, back in 1982'.

But they sure as hell wouldn't come up with the EXACT same illustration.

Shame.

bate_palmas
Activity Score 1479
vainui's picture

In fact it's the idea of my copywriter Anthony. We made a SIMULATION last year with a brand but never propose this campaign to this brand. And my mistake was to post on my blog. Today we sold this campaign to a real client and it's distributed in France.

vainui
Activity Score 15
Ramat Ajala's picture

"we sold this campaign to a real client"

Or you sold this campaign to a real agency?

Ramat Ajala
Activity Score 794
vainui's picture

Yes. The campaign has been taken by Herezie for their client "Passage du désir" and will appear in posters and print in Paris and Lille.
The other is my speculative simulation done for a non existing client.

vainui
Activity Score 15
bate_palmas's picture

LOL this is getting messy!

OK, starting to sound legit again. Or maybe I'm just losing my mind!

At any rate, I like the campaign

bate_palmas
Activity Score 1479
LB100's picture

So, what the agency did in this stuff? Nothing...

LB100
Activity Score 64
vote4pedro's picture

Stolen Ads of the World

vote4pedro
Activity Score 4601
Copywriter
lesinconnus's picture

"...Mouiii tout à faiiitt...Thierry, mais celà ne nouuuusss regarde pas ! "

lesinconnus
Activity Score 33
saya's picture

Anyhow: Good Illustration: but repetition of a good idea is NOT A GOOD IDEA

saya
Activity Score 353
Art Director at McCann Worldgroup, Bengaluru
ZaboZaboZabo's picture

Shame.

ZaboZaboZabo
Activity Score 593
Art Director
manzoordesign's picture

aaaah! I ddn't get.

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

jaimeaperezs's picture

Like

jaimeaperezs
Activity Score 2
Abhishek Parikh's picture

Epic humor.

Abhishek Parikh
Activity Score 568
jackblack's picture

I can hardly see any man really comparing themselves to donkeys.

jackblack
Activity Score 2357
Art Director
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