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If You See That Double

Agency Network: 
Published/Aired: 
December 2011
Alcoholics Anonymous Print Ad -  If You See That Double

Description

Print advertisement created by McCann, Finland for Alcoholics Anonymous, within the category: Public Interest, NGO.

Caption

If you see that double, you know who to contact.
+358 40 848 4000 / help@aafinland.fi / aafinland.fi

Advertising Agency: McCann Worldgroup Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Additional credits: Petteri Lillberg, Kari Mikkonen
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Roger Keynes's picture

Cheap shot?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shahidali's picture

What about those who see it single. Does that mean they r not alcoholic?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Billoughsby's picture

Yubes, frubiends, ubit's uba hubalf-flubeshed
stubudubent ubideuba thubat wubowubed uba
uboard ruboom fubull ubof subuits whubo
shubould hubave knubown bubettuber.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Roger Keynes's picture

Don't drink, kids!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

It can works also for optic services - so - nice try but - no.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

This does not work for me at all.

kleenex
Activity Score 51098
Web Designer/Developer
FranCogMents's picture

Most likely if you see a double A you can't read the small print XD. So I think it loses its effectiveness at that point.

I think this would be more effective in a Don't Drink & Drive Campaign during New Year's Eve, where at the bottom of the Ad it would have vertical strips of paper that had information for cabs or free driving services for people who are tipsy or too drunk to drive. But I like the idea behind it!

FranCogMents
Activity Score 17
Student at UC Berkeley studying Rhetoric & Computer Science |

http://francogments.wordpress.com/

https://twitter.com/FranCogMents

andylefty's picture

Too light.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
charithco's picture

:(

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

MicheleVirgilio's picture

not so special. Nice concept

MicheleVirgilio
Activity Score 2617
EZMartinez's picture

This is funny! Talking about this string... in fact any of them.

EZMartinez
Activity Score 45
Editor
Nike Diesel's picture

This is just wrong on so many counts. This ad does not work at all. Plus it's an old silly joke which is not funny anymore.

Nike Diesel
Activity Score 13630
Art Director
guidobarna's picture

nice idea!

guidobarna
Activity Score 36
Art Director at Freelance
LittleJoe's picture

If I see the A double... how could I read that little headline..??? ;)

LittleJoe
Activity Score 345
Graphic Designer at Torino
Milan Solanki's picture

done to death

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
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