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Balloons, Mugger

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Alca-Luftal, within the category: Pharmaceutical.

Caption

Life is hard. Prepare your stomach.

Advertising School: Cuca Escola de Criativos, Brazil
Art Director: Bruno Nastri
Copywriter: Ricardo "Little" Barbosa
Illustrator: Bruno Nastri
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Highest Rated

Guest's picture

haha.
awesome idea

Guest
Guest's picture

This series took a very wrong turn, in my opinion, in making two of the three ads about physical threats to life and limb. The first one, with the lady breaking the news to the guy, suggests psychological stress successfully if a little tackily. The other two seem like desperate-for-a-second-idea follow-ups. We needed examples that said "this would upset your stomach" or "this'll wreck your day" (thoughts: a fender bender or speech day at school), not "you may be killed here" or "this is going to cause PTSD".

The art is the best thing about it.

Guest
TiltedChairCreative's picture

Completely agree with everything.

TiltedChairCreative
Activity Score 513
jackblack's picture

Yes. The art direction is cool. Definitely stronger than the idea itself.

jackblack
Activity Score 2357
Art Director
Guest's picture

very beautiful

Guest
Guest's picture

Nice job

Guest
Guest's picture

The art direction is cool. Definitely stronger than the idea itself.

Guest
Guest's picture

i like it a lot!

www.escolacuca.com
twitter.com/escolacuca

Guest
Guest's picture

Congratulations!

Guest
Guest's picture

hahahahaha...nice

Guest
Guest's picture

I loved this illustration

Guest
Guest's picture

this is the best.

Guest
Guest's picture

lovely!

Guest
Guest's picture

Great

Guest
Guest's picture

haha.
awesome idea

Guest
Guest's picture

is a cool idea.

Guest
Guest's picture

Ilustração foda e uma idéia original. Boa peça

Guest
ricardo little's picture

Hello everybody, I'm the copywriter of this campaign. I want to thank the comments. I read each one and I considered all relevant well. Advertising is not an exact science and if we don`t try to do different things we'll end up in common places and cliches.
Thanks again.

ricardo little
Activity Score 13
Copywritter |

Ricardo Little Barbosa

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