Advertisement

Balloons, Bully

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Alca-Luftal, within the category: Pharmaceutical.

Caption

Life is hard. Prepare your stomach.

Advertising School: Cuca Escola de Criativos, Brazil
Art Director: Bruno Nastri
Copywriter: Ricardo "Little" Barbosa
Illustrator: Bruno Nastri
Log in or register to post comments
Guest's picture

Would be better if the idea involved his stomach in some way. At this point it makes no sense. Borrowed interest is what they call this. Your concept needs to be more than, one day you might get beat up so make sure you fill your stomach with some type of liquid we are selling.

Also, what are the speech bubbles? Is his butt talking or his ass? Because your line is about the stomach. Seems to be a few loose ends here to make a cohesive statement.

Keep going. It looks nice.

Guest
Guest's picture

its a fart

Guest
Guest's picture

beautiful

Guest
sold's picture

funny

sold
Activity Score 3305
Copywriter
Guest's picture

funny, but... is this a good argument to make people buy the product, or just a joke?

Guest
Guest's picture

nice art

Guest
Guest's picture

I liked the idea

Guest
ricardo little's picture

Hello everybody, I'm the copywriter of this campaign. I want to thank the comments. I read each one and I considered all relevant well. Advertising is not an exact science and if we don`t try to do different things we'll end up in common places and cliches.
Thanks again.

ricardo little
Activity Score 13
Copywritter |

Ricardo Little Barbosa

Featured Content

Latest Collections

Advertisement