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Crotches Kill, Girls

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Red, Canada for Alberta Office of Traffic Safety, within the category: Public Interest, NGO.

Advertising Agency: RED The Agency, Edmonton, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton
Photographer: Darren Jacknisky
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Highest Rated

pinguin13's picture

I like the look. It's different. And it works for me. Unlike the radio ad.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

andylefty's picture

Had a very similar idea to this. I'm undecided on the headline.

If anyone is interested, it was going to be a tv ad where a guy keeps looking down at his phone and then he is at a person's funeral with his head down. Well you get it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
b_hilal85's picture

Ya I totally got it, but don't u think if the same person shows in a coffin, it would be stronger?

b_hilal85
Activity Score 6
Client Servicing at JWT
andylefty's picture

I'm not sure people would feel a threat of being killed themselves, hence why we drive without seatbelts, drink and smoke ourselves to death.

Massive disregard for our own safety and wellbeing. Guilt on the other hand is powerful. As in this ad for speeding https://www.youtube.com/watch?v=u4KFAj6JTiM

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Mletourn's picture

I can't believe they haven't found a better photographer/retoucher than this... this is terrible!

Mletourn
Activity Score 13
Photographer
pinguin13's picture

I like the look. It's different. And it works for me. Unlike the radio ad.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

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