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Tricky Task, 5

Campaign
Agency Network: 
Published/Aired: 
March 2013

Description

Print advertisement created by Lucifer Labs, India for Albert Dali, within the category: Professional Services.

Advertising Agency: Lucifer Labs
Art Director / Copywriter: Anantha Narayan
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Shawali's picture

WTF? Was this done on Word?

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

I think the idea is good.

kleenex
Activity Score 51166
Web Designer/Developer
eins-eins-null's picture

it's too abstract. they are giving you a riddle without a resolution. a very unsatisfying campaign.

eins-eins-null
Activity Score 896
Copywriter
cvchitale's picture

the resolution is given when the words 'Brand name' appear.....very satisfying campaign

cvchitale
Activity Score 1418
Copywriter
eins-eins-null's picture

not what i meant. it sounds like they got something concrete in mind and its the viewers task to find it. thats why: no resolution.

eins-eins-null
Activity Score 896
Copywriter
cvchitale's picture

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)

cvchitale
Activity Score 1418
Copywriter
eins-eins-null's picture

deal.

eins-eins-null
Activity Score 896
Copywriter
cvchitale's picture

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)

cvchitale
Activity Score 1418
Copywriter
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