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Right Name, 4

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Lucifer Labs, India for Albert Dali, within the category: Professional Services.

Advertising Agency: Lucifer Labs, India
Copywriter: PC Muralidharan
Art Director: KN Balakrishnan
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andylefty's picture

That's very nice looking.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

I like his style, we've seen it before for billboards i think - very good idea re Branding.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

I think these do kind-of get the idea across.

But I presume your 'naming consultancy' business is about naming businesses and products, not people?

My guess is that any of the people in your ads here could have been successful with their original names. Because successful artists I think become successful based on their talent to a large degree. That's how they stand out. Then their name becomes a 'brand' -- kind of.

I guess people's names can make a difference, but maybe less so than can product names.

Maybe that's because companies and products are not necessarily that much different to their competition. What makes them stand out is sometimes partly the perception created by advertising, and their names, etc.

If that guess is correct, the viewers of your ads might have a sense of that.

And if it's true, a product or company name is more important to its success than is a person's name to their success.

I think sometimes a comparison can help bring a new way of looking. Can make the communication stronger. In this case, if the principle remained true with people, I think this might work. But I'm not sure it does.

If you focused on product and company names in your ads, you'd have a truth. Would that get to the nuts of it better?

Wordfruit
Activity Score 1023
alausa's picture

Word!...Wordfruit.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Milan Solanki's picture

agree Wordfruit, you made a good point

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
somecopywriter's picture

Awesome art direction here, nice idea for their brand. Good work.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

I really like it. Nice art work and copy

MicheleVirgilio
Activity Score 2617
ceronauta's picture

Buen copy buena gráfica.

ceronauta
Activity Score 121
Creative Director |

Las ideas

kleenex's picture

They copy fully works for me.

kleenex
Activity Score 51110
Web Designer/Developer
mamn's picture

Loved it!

mamn
Activity Score 100

Mamn

sc8558's picture

哥是来看版式的

sc8558
Activity Score 8
salil.sharma's picture

IBM also done before
but its looking good

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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