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Name vs Brand Name,

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Lucifer Labs, India for Albert Dali, within the category: Professional Services.

Advertising Agency: Lucifer Labs, Chennai, India
Creative: Anantha Narayan
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Hadrons's picture

Copy is good, art - could be tighter.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

I don't get it, really. Go ahead, call me stupid or explain the ad - thanks.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Hadrons's picture

~~~~~

I’d give you BOTH for the price of one, but I’ll just explain the ad

This is an ad for a brand name consultant.

“It’s all about the name”.

We as customers, consumers as well as ad people know how powerful a name can be.
We insist on buying brand names because all the *perceived* added benefits the brand gives us. We were raised and educated to believe in “the name”. I am sure you know that.

So in order to distinguish yourself from the herd, is by choosing the right name.

After all, a shoe is a shoe (they’re ALL made in the same factory by some sweet little Vietnamese ladies working 14 hours a day) but you know there is a world of *perceived* difference between Nike and AbuAli sportswear. :-)

Albert Dali wants you to hire him because he thinks he can take the nucleus of an idea, common to other products, and make it stand out. For this reason, your product “matures”, becomes distinguished and in demand.

These “challenged” illustrations undermine the confidence he hopes to instill in potential clients.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

riyelam's picture

Name - Feather
Brand name - Eagles feather

Hope u got it :)

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
NicoCiego's picture

Same here, I don't get the idea either.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
cvchitale's picture

welldone hard on! ;)

cvchitale
Activity Score 1418
Copywriter
MicheleVirgilio's picture

I like it. Well done for me.

MicheleVirgilio
Activity Score 2617
Geimima's picture

It is way too much. i get the idea but i think it's not about brand name..
it's more about how to make a small thing to become something big or new.
why not playing with word..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Billoughsby's picture

Unintentionally ambiguous.

Never send a piece of clip art to do an illustrator's job.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dlb's picture

In this case, I'd rather be the name.

dlb
Activity Score 42
kleenex's picture

Well I think some of the ads here for this campaign do not work at all.

This one though I guess works a bit...

kleenex
Activity Score 51110
Web Designer/Developer
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