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Joyrider

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by JWT, Kuwait for Alam Assayrat, within the category: Media.

Caption

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It's all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally
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umeshmisra's picture

The copywriter enjoyed writing and the reader failed while reading.

umeshmisra
Activity Score 42
Vasant Creative catalysts
kurtberengeiger's picture

Sorry. But these just don't work for me. Better luck next time.

kurtberengeiger
Activity Score 7323
Copywriter
flamboyant's picture

Audio visual psychology of the driver... interesting. I drive. I relate.

flamboyant
Activity Score 17
Creative Director
toof76's picture

..and you approved the work before it came out.. well at least you check back to read comments..

toof76
Activity Score 18
ahmedbahey's picture

great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

ahmedbahey
Activity Score 59
Creative Director @ GREY GLOBAL GROUP - MENA NETWORK |

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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