Advertisement

Rugby

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by BBDO, New Zealand for Alac, within the category: Public Interest, NGO.

Caption

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Log in or register to post comments
Stigset's picture

I love these. well done !

Stigset
Activity Score 1454
Art Director
Mr Hughes's picture

I agree. Great idea.

Mr Hughes
Activity Score 386
Copywriter
buy by bye's picture

usually i say 'hell yeah it was worth it!'

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

Chris's picture

they are missing jake the muss in the king brown

Chris
Activity Score 1935
Art Director
Rog's picture

Stat chew, Chus bro, eh.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

make tha mun some f%£ken uggs!

Chris
Activity Score 1935
Art Director
ad-lovers's picture

This is not very pretty. The choice of the photographer can be better.
But i think it's a good campaign.

ad-lovers
Activity Score 22
Art Director
Conceptual-eyes's picture

Couldn't agree more. Also the layout is not as strong as it could be. The "idea" is too close to the payoff line so you don't get that natural pause created from moving your eyes across the page.

Conceptual-eyes
Activity Score 1475
Copywriter
ellehcimeo's picture

The art direction could be tweaked, but all in all a solid good idea. Nice.

ellehcimeo
Activity Score 3376
Art Director
theanc's picture

Great campaign. Eye catching.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Jarne von Wolfsburg's picture

the proofs: ads don`t lie*

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Joe76's picture

Very nice campaigne.

Joe76
Activity Score 762
Art Director
Steeef's picture

OOhhhh seen it before in holland, this looks better thoug

Steeef
Activity Score 135
Art Director
addyhoch10's picture

i love this idea

addyhoch10
Activity Score 2592
Art Director
hang-the-dj's picture

This is a fantastic concept and they look great to me.

Awesome campaign.

(I work on the same brief in my city with about 5% of the budget. Never done anything this nice...)

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

What was your idea, Hangman?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Did some nice radio but most of the press/outdoor was done before I arrived.

It was deep etched shots of beer/wine/sprits etc with punchy one-liners
(eg. pic of wine - 'displays deep social overtones with a hint of social abuse')
the kind of stuff you have to do with a budget of $3.50.

You would not believe the tiny amouns of money we make ads for over here.
Very hard sometimes when you are so constricted.
Just got a 30 sec TVC approved for a budget less than the agency spends on beer in a month!
(and that's just MY beer...)

hang-the-dj
Activity Score 1262
Copywriter
Chris's picture

wayne bought you beer? :)

Chris
Activity Score 1935
Art Director
hang-the-dj's picture

Oh yeah, part of my contract.
And no local shit either, we're talking Grolsch, Weihenstephaner, Hoegaarden, Shofferhoffer.
Plus corn chips and salsa my friend.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Love the upside-down glass connotation too.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

sanju ayyar's picture

very good work. I really like these. And by the way dear HANG-THE-DJ, could you upload some of your work.
Life is harsh. Your tequila shouldn't be.

sanju ayyar
Activity Score 22
Creative Director
hang-the-dj's picture

Wow, why do i get the feeling the vultures are circling above me?

I don't have any 'real' work to upload. Not of the standard we usually see here anyway.
The stuff I have done would be laughed off the site for shitty art direction.
And the production value of my scam ads would probably crash the server.
Oh the joys of not having an art director.

Will send Ivan some radio, will that suffice for now?

hang-the-dj
Activity Score 1262
Copywriter
Davosk's picture

What city are you from hang man? I'm from Melb. but now work in Athens. I don't get to speak with many Aussies until I found this site.

Davosk
Activity Score 4815
Art Director
hang-the-dj's picture

Sunny Perth.
Moved back from Melb (was there for 2 years) to have kids.
I love Melb and may end up back there, but not yet.

How's Athens?

hang-the-dj
Activity Score 1262
Copywriter
mrtalented's picture

simple and relevant. cheers!

mrtalented
Activity Score 2171
Creative Director
amit parekh's picture

i love this

amit parekh
Activity Score 283
Art Director
DilipRevar's picture

Great Concept.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
Advertisement
15% off authentic images