Agency Network: 
May 2007

Print advertisment created by BBDO, New Zealand for Alac, within the category: Public Interest, NGO.

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand

Comments (6)

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A. J. SMITH's picture
Activity Score 2822

Thats quite a good insight into how a big night can ruin what would have been a better tomorrow.

I can sympathise. Therefore I like it.

It's only an ad.

tjb1970's picture
Activity Score 492

somewhat interesting visually, but as an idea it's kinda boring. everyone knows that a hangover can make for a tough day, but what does this ad do to expand upon that thought? this is not news and therefore not much of a campaign.

Matt Aubie's picture
Matt Aubie
Activity Score 16

I'm going to disagree with tjb... yeah, everybody does know what a hangover can do for the day after....but everyone relates it to headaches and fatigue... This takes it a step further and explains what the headache and fatigue will do. The concept is great in my opinion.

grape's picture
Activity Score 34

good concept.. but the scenario could have been more tempting..

Babi's picture
Activity Score 152

Not very convincing to me...

DilipRevar's picture
Activity Score 264

The whole campaign is really good