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Yoga

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by FP7, Oman for Al Mar'a, within the category: Public Interest, NGO.

Caption

Talk. To someone else. Don't encourage domestic violence.

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriters: Sree Rekha, Noufal Ali
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
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LeeHarvey's picture

The girl looks like one of those real dolls, creepy.

LeeHarvey
Activity Score 3045
Creative Director
morse's picture

I like the idea of the headgear but there is a disconnect between the activities and the facial expressions and the message. I'm confused.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

looks more like a sports campaign for some girls team, who live their sports by the day and through the night...

Guest
himanshu prabhakar's picture

encourage domestic violence person don't war on head area only!! not good

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

surecreator's picture

confusing idea. I THINK we can talk abt here is that meditation wont help to stop the domestic violence. talk to someone.

surecreator
Activity Score 31
Creative Director
Guest's picture

good concept

Guest
Marlus Lau's picture

Confused!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

This is actually an ad asking Fadi Yaish to join FP7 Oman.

Guest
CuriousPencil's picture

Al'Mara is an Omani woman's magazine http://www.oeronline.com/php/aboutus/almara.htm, published in English. So this travesty can't blame translation: WHY the fuck is it suggesting that women encourage domestic violence by suffering it? HOW can FP7 fail to see it has doomed this campaign with the most inappropriate tagline possible? I'm sick of people giving words a bad reputation - this could have been a quarter-way decent campaign if you'd taken more than 10 seconds with the copy. All this serves to do is make domestic abuse victims feel even more responsible for their plight than they do already. Fucking disgraceful.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

Geez you are so friggin' right CP. Comment of the month! It's you that deserves ten stars. And a stiff drink to unwind.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Domestic violence often emanates from senseless talking, from both sides. Most of the time the talk that women do, only aggravate the situation, be it defensive or mere pleading for mercy. You are right when you said the victim might feel responsible which they already do. They are responsible for their own welfare too, than live (?) dangerously in self-blame. Unless they wake up and take charge, there is no point in talking to their persecutor, which obviously hasn’t helped the situation so far. May be, begin with the first step – of talking to someone else about the misery.

Guest
Adbird's picture

Domestic violence often emanates from senseless talking, from both sides. Most of the time the talk that women do, aggravate the situation, be it defensive or mere pleading for mercy. You are right when you said the victim might feel responsible which they already do. They are responsible for their own welfare too, than choose to live dangerously in self-blame. Unless they wake up and take charge, there is no point in talking to their persecutor. May be, begin with the first step – talking to someone else about the misery. F%#@in bad that men don't get it, most of the time. Thanks *CP.

Adbird
Activity Score 2
Chelsey Homan's picture

no. enough said.

Chelsey Homan
Activity Score 90
Pirate's picture

Why only head gear... why not the entire padding of American football????

Pirate
Activity Score 4
Creative Director
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