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Fall

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Cheil, Canada for Al Flaherty's, within the category: Retail Services.

Caption

Spot the hunter.
Al Flaherty’s Outdoor Store.
Everything you need to be invisible.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Mussico
Art Director: Donald Vann
Copywriter: Jason Partridge
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certaintly's picture

now, im not a hunter and dont know much about hunting, so ill ask: dont hunters need to be visible so that other hunters dont see him?

certaintly
Activity Score 3994
ivan's picture

Yeah, they do. They have two different clothes for two scenarios. One is camouflage to hide, another is bright colors to be seen.

ivan
Creative Director at Ads of the World
mmackinven's picture

Bright colours to be seen by humans, as animals such as deer won't see bright orange camo :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

emiliete's picture

Is the hunter supposed to be in the picture?

emiliete
Activity Score 646
Copywriter at WMcCann
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