Agency Network: 
November 2012

In Arabic, the word ‘Zarafa’ means giraffe. This bit of information inspired us to come up with this piece of communication for Zarafa Cafe.

Print advertisment created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: ZorZi El Hoyek
Art Directors: Sunil Das, ZorZi El Hoyek
Copywriters: Avinash Subramanian, Charbel Moukhaiber
Retoucher: Sunil Das
Final Artwork: Tawfik Alsayed
Regional Account Director: Gaby Hanania
Senior Account Executive: Rouba El Lababidi

Comments (7)

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SoCH_TO's picture
Activity Score 967

Very poor Photoshoping !!!!

Live with Passion

Setinho's picture
Activity Score 306

Humm... the giraffe is drinking. Ok. But at the first moment I thought it was a divine food.

DesignDine's picture
Activity Score 1313

This idea could draw a much better execution... just a bit of more needed.

cvchitale's picture
Activity Score 1418

same here as Satinho....even i felt tht the strawz supplying directly to heaven...n i actually liked it tht way....the revelation got me lil disappointed...

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I like the exaggeration

Love creating ads..

JKW's picture
Activity Score 227

The idea is there, but the execution isn't. And what is that reflection in the glass? :-)

tazyboy's picture
Activity Score 777

the execution is really bad. even the shadow of the plate is somewhat not right....