Agency Network: 
November 2012
Al Ain Zoo Print Ad -  Giraffe


In Arabic, the word ‘Zarafa’ means giraffe. This bit of information inspired us to come up with this piece of communication for Zarafa Cafe.

Print advertisement created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: ZorZi El Hoyek
Art Directors: Sunil Das, ZorZi El Hoyek
Copywriters: Avinash Subramanian, Charbel Moukhaiber
Retoucher: Sunil Das
Final Artwork: Tawfik Alsayed
Regional Account Director: Gaby Hanania
Senior Account Executive: Rouba El Lababidi
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SoCH_TO's picture

Very poor Photoshoping !!!!

Activity Score 967
Art Director |

Live with Passion

Setinho's picture

Humm... the giraffe is drinking. Ok. But at the first moment I thought it was a divine food.

Activity Score 306
General Manager
DesignDine's picture

This idea could draw a much better execution... just a bit of more needed.

Activity Score 1313
Art Director at UK |

cvchitale's picture

same here as Satinho....even i felt tht the strawz supplying directly to heaven...n i actually liked it tht way....the revelation got me lil disappointed...

Activity Score 1418
Siddarth Basavaraj's picture

I like the exaggeration

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

JKW's picture

The idea is there, but the execution isn't. And what is that reflection in the glass? :-)

Activity Score 227
Art Director
tazyboy's picture

the execution is really bad. even the shadow of the plate is somewhat not right....

Activity Score 777
Art Director
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