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Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Bates, United Arab Emirates for Al Ain Desert Wildlife Park, within the category: Recreation, Leisure.

Caption

Now open till midnight.

Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Directors: Prasanna Hegde
Copywriter: Prasanna Hegde
Art Directors: Richard Nugent, Rajaram Ojha
Others: Arif Ladhabhoy, Aziz Memon
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LessTalkMoreMock's picture

Except, leopards are nocturnal so...they would be sleeping during the day normally. A little research, that's all. it takes 5 minutes.

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

Guest's picture

ouch. ;)

Guest
A.G. Pennypacker's picture

Actually it looks like a daytime shot. Thus the need for the animals to wear a sleeping mask during the day and for visitors to come see them at night when they are more active.

--------------
"I have a screen name because not having one is for pussies."

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

nice quote

Guest
elnietodeNicho's picture

a little attention, that's all. it takes 5 seconds.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
LessTalkMoreMock's picture

I'll walk you through this one egarcia. It's within the normal course of events for this animal to be active at night and sleep through the day hence, this ad doesn't work. The ad with the gorilla does work because the sleeping mask leads us to believe the gorillas had a particularly late night because the zoo is open late and not because they would have been up anyway because of a behavior trait developed over the course of a thousand or so years.

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

Guest's picture

fuck off zoo nerd

Guest
LessTalkMoreMock's picture

Ask mom for an account.

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

Crisp One's picture

hmmm....... i thought i was already signed in

:::::clears throat:::::

fuck off zoo nerd

Crisp One
Activity Score 2005
Other at New York
Dale's picture

You do realise that the sleeping mask is used during the normal sleeping hours, right? I'm all for mocking but you're way off base here. These aren't bad ads, at least, not for why you think they are.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

wallcore3's picture

hahaha yeah, they sucked at this...

wallcore3
Activity Score 33
Copywriter at E Torres Publicidad |

we are the champions my friends

izmild's picture

They don't sleep until midnight? Smart, but Unfortunately it doesn't catch the attention maybe because the art work just plain.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

So... if every animal is sleeping during the day, no use to go.

Clever, if you work for the competition.

Guest
Guest's picture

There are so many other ways to make this a campaign aside from the blinders, why are all of these the same?

Guest
Guest's picture

pobres animales

Guest
Guest's picture

Es realmente necesario el cubreojos??

Guest
Guest's picture

mmmm ya abian sacado una campaña similar en guatemala hace ya unos años...

Guest
Guest's picture

Hermano, si vas a escribir algo en una pagina que todo el mundo, literal, TODO EL MUNDO VISITA, mínimo checa que no tengas faltas de ortografía! "habían" se escribe con "H" ¡con "H"! ¡¡¡Y con acento!!! ¡Tu redacción es pésima! ¿Eres publicista? QUE PENA PARA EL MEDIO, EN SERIO.

Guest
Guest's picture

"checa" no es una palabra en español... igual gracias por semejante aporte a la página

Guest
Guest's picture

Por supuesto que es una palabra en español, se llama anglisismo. Checalo otra vez. Gracias!

Guest
Guest's picture

página lleva acento.
el qué de qué pena se escribe con acento, es pronombre demostrativo.
si el comment de abajo es tuyo, chécalo lleva acento también.
después de ortografía, te sobra un ! y te falta un .
no puedes decir que todo el mundo visita esta página, no literalmente.
jamás debes usar tres signos de exclamación juntos.
lo único peor que alguien que critica la ortografía de los comments en internet, es alguien que los critica escribiendo mal.
ciao.

Guest
Guest's picture

Tambien "checa" que turedaccion tiene mas errores que la que estas criticando, checa no es una palabra, " acento" se dice tilde, y lo PEOR DE TODO ES QUE "ICON" TAMPOCO ES UNA PALABRA Y ES LA BURRADA MAS GRANDE QUE VI, QUERRAS DECIR " Y CON"???????TU TAMPOCO ERES REDACTOR.

Guest
Guest's picture

stop commenting in spanish please!!!! and even there's a misspelling there "habian" is written with an "H" are you sure you are an advertiser??? you should be ashamed!

Guest
Guest's picture

was cannes finalist, won new york medal and epica silver, funny that ;)

Guest
DarkSide's picture

This ad was a shortlist at Cannes? Are you sure?

DarkSide
Activity Score 1066
Other
elyoshiro's picture

Ya se hizo en Guatemala.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

does all advertising now have to be reality, god all those drumming gorillas there everywhere!!

Guest
mith85's picture

Funny stuff. But the same ad x 3.

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
Guest's picture

El de Guatemala es mejor.

Guest
Guest's picture

if it's open---why is he sleeping??? Plus, that's a night-active animal i think. Not quite sure the message is going to work...

----i hate p.s. messages

Guest
Guest's picture

Seen.

Guest
RyoJiKuB's picture

very cute

i love it

^^

RyoJiKuB
Activity Score 70
SSRU
Guest's picture

Already seen, already done, bad work indeed.

Guest
raju's picture

oh.. really nice... good thought

raju
Activity Score 63
Art Director at O&M |

raju das.

Guest's picture

This campaign is a classic ink-blot test of the calibre of ad-contest juries or the quality of evaluation. What were they wearing? Eyeshades?

Guest
copyanalysis's picture

Done

copyanalysis
Activity Score 62
Copywriter
Guest's picture

hmmm... I already saw something like that. take a look: cajadigital.blogspot.com

Guest
Guest's picture

hmmm... I already saw something similar. look: http://cajadigital.blogspot.com

Guest
Blair Semenoff's picture

I think its cute and would catch the attention of any child.....and they are the ones most likely to sell the idea of going to the zoo, so very effective advertisement.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
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