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Beer Effect, Girl

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by M&C Saatchi, Russia for Akzia, within the category: Media.

Caption

Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones.

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Highest Rated

alecoppe's picture

brutal simplicity

alecoppe
Activity Score 26
Art Director at M&C Saachi
jackmancer2017's picture

Increase of facial hair from drinking beer is an urban myth. Body odour isn't but only with excessive drinking. And I'm not surprised this ad comes from Russia.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

Yikes!!!!

kleenex
Activity Score 51166
Web Designer/Developer
Luikah's picture

Increase in male hormones from drinking beer? How is that?

Luikah
Activity Score 62
Copywriter at Young & Rubicam
pez's picture

I'm sure they don't know, but it was in the brief...

pez
Activity Score 1804
Creative Director
Luikah's picture

Forgot to mention that beer is excessively drunk in Czechh Republic by both men and women and still Czech women are beautiful and feminine - much much more than Russian women. Maybe they should check their fact before stating something like that.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
Anonymous Author's picture

Mixed with weed killer? Maybe. Delicious brew of hops, malt and yeast? No sir.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

elyoshiro's picture

bad

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

joelapompe's picture

check my book page 254 and you'll see 2 more examples with the same idea!
My book is available at Amazon : http://amzn.to/9o1t4Y

joelapompe
Activity Score 3853
alecoppe's picture

brutal simplicity

alecoppe
Activity Score 26
Art Director at M&C Saachi
alecoppe's picture

brutal simplicity

alecoppe
Activity Score 26
Art Director at M&C Saachi
alecoppe's picture

brutal simplicity

alecoppe
Activity Score 26
Art Director at M&C Saachi
alecoppe's picture

brutal simplicity

alecoppe
Activity Score 26
Art Director at M&C Saachi
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