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Fairy tale

Agency Network: 
Published/Aired: 
March 2012
Ajuda de Mãe Print Ad -  Fairy tale

Description

Print advertisement created by Fuel, Portugal for Ajuda de Mãe, within the category: Public Interest, NGO.

Caption

An early pregnancy is no fairy tale.

Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos
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adverlabs's picture

Nice Illustration ...

adverlabs
Activity Score 36
Media Buyer
kleenex's picture

nice idea.

kleenex
Activity Score 51110
Web Designer/Developer
sirvan's picture

Simple message, good execution.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

alistair's picture
alistair
Activity Score 162
Art Director at Independent
Tom Megginson's picture
Tom Megginson
Activity Score 548
Creative Director at Acart Communications
pierrelastname's picture

wrong message: your logic, then don't have kids. is this woman married for not?

pierrelastname
Activity Score 2869
Copywriter
andylefty's picture

Don't love it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
CuriousPencil's picture

From what I've heard, no pregnancy is a fairy tale. Is this for a nanny service or an abortion clinic?

CuriousPencil
Activity Score 4225
Copywriter
ramesh_1ab's picture

Sinple and nice execution.

ramesh_1ab
Activity Score 102
Promodome Communication
khronos's picture

its a very old idea with a not so very new execution and the message lost in the execution -_- hmmmm

khronos
Activity Score 998
Copywriter
ignitionspark's picture

Nice execution.

ignitionspark
Activity Score 212
Mumbai
MicheleVirgilio's picture

not bad not special!

MicheleVirgilio
Activity Score 2617
goranflr's picture

Is it an early pregnancy what is not a fairy tale, or having lots of kids? Because, being pregnant early doesn't mean that you will have lots of kids, as far as I know. And, also, having lots of kids doesn't necessarily means that you started early (well, in most of the cases, yes, but anyways).

goranflr
Activity Score 259
Copywriter
Manoma's picture

Yes not so bad, but the message is not really on early pregnancy... but on multiple pregnancy...

Manoma
Activity Score 1108
Copywriter
manoranjanpattanayak's picture

so good ads

manoranjanpattanayak
Activity Score 57
Other
Robert_G's picture

IT'S BASIC :( ... NO CONCEPT, NOTHING!...Fairy Tales literalized

Robert_G
Activity Score 37
Creative Director
cooldesign's picture

not get it

cooldesign
Activity Score 17
Editor
olgamarb's picture

Great photography and art direction!

olgamarb
Activity Score 70

olgaberceanu

Mika HW's picture

not happy ending

Mika HW
Activity Score 19
Art Director at Freelancer
Nuno Flores's picture

Like it !

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
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