Comments (17)

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Highest Rated

idt's picture
Activity Score 44

the intension is clear, but the writing is boring. it could have been so much more memorable.

nice gaijin's picture
nice gaijin
Activity Score 815

Either this is absolute shite, or I am missing something extremely subtle and clever. Godawful typography, boring, pointless, meandering copy, and a light switch? Quit your day job.

Rog's picture
Activity Score 6080

Under underwhelming.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
Activity Score 2171

just another boring public service ad. not inspiring. no new news. looks too much like One Show copy ads from the 80's.

i wonder if the copywriter should come up with more interesting execution or at least proof reads. ('havemade' from column 3 line 7).

xselva's picture
Activity Score 78

copy doesnt leave an impact. as i go on reading the gone thro lines get erased instantly. and for a switch, its working too hard. too hard to please the intended TG - the award jury.

ideas thats sells

richiethe's picture
Activity Score 24

white space is really good.. thats probably the only thing I can say. cant be bothered to read really cause i hate words.. less word the better.. but I guess if you have this in the newspaper I would read it because of the space.

partho's picture
Activity Score 46

Bala & Rahul..u guys are dharti pe bojh!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i like it. yeah, i know im the odd one out. But this seemed simple and to the point to me.

~ old habits die hard, older ones never do ~

Adaddicted's picture
Activity Score 3435

I support the Earth Day concept, so I do like this one. Just another step towards saving our planet.


rickys's picture
Activity Score 2

I think this is absolutely bang on - the fact is Earth day comes and goes and none of us actually gives a shit. This ad just holds up a mirror to us and tells us a change in routine can make a difference. Very simple, very true. Well done guys.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

The concept may be there, but the execution falls short. Way, way short.

comAd's picture
Activity Score 162

My day is a different day.

idt's picture
Activity Score 44

the intension is clear, but the writing is boring. it could have been so much more memorable.

a2o's picture
Activity Score 139

Good Strategy.. but boss No efforts taken at all on Execution!

"Havemade" from column 3 line 7 proves it!

Very very basic mistake! and client paid for it!

Most of the people tend to forget it!

Overall What a waste...

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

A beautiful idea... Began well - but somehow lost steam midway, and I guess, concluded way too abruptly.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

aadi's picture
Activity Score 230

nice idea but copy needs to be more compelling...

Saatchi Makak's picture
Saatchi Makak
Activity Score 246


Charlie_12's picture
Activity Score 97

second use of this idea was around 1860