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idt's picture

the intension is clear, but the writing is boring. it could have been so much more memorable.

Activity Score 44
Torpedo Ideas
nice gaijin's picture

Either this is absolute shite, or I am missing something extremely subtle and clever. Godawful typography, boring, pointless, meandering copy, and a light switch? Quit your day job.

nice gaijin
Activity Score 815
Rog's picture

Under underwhelming.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

just another boring public service ad. not inspiring. no new news. looks too much like One Show copy ads from the 80's.

i wonder if the copywriter should come up with more interesting execution or at least proof reads. ('havemade' from column 3 line 7).

Activity Score 2171
Creative Director
xselva's picture

copy doesnt leave an impact. as i go on reading the gone thro lines get erased instantly. and for a switch, its working too hard. too hard to please the intended TG - the award jury.

Activity Score 78
Other at Seagulladvertising, Pune |

ideas thats sells

richiethe's picture

white space is really good.. thats probably the only thing I can say. cant be bothered to read really cause i hate words.. less word the better.. but I guess if you have this in the newspaper I would read it because of the space.

Activity Score 24
RMIT University
partho's picture

Bala & Rahul..u guys are dharti pe bojh!

Activity Score 46
creative director, BBDO India |

look who's watching!

chintan ruparel's picture

i like it. yeah, i know im the odd one out. But this seemed simple and to the point to me.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Adaddicted's picture

I support the Earth Day concept, so I do like this one. Just another step towards saving our planet.

Activity Score 3435
Art Director |


rickys's picture

I think this is absolutely bang on - the fact is Earth day comes and goes and none of us actually gives a shit. This ad just holds up a mirror to us and tells us a change in routine can make a difference. Very simple, very true. Well done guys.

Activity Score 2
Abra Cadabra's picture

The concept may be there, but the execution falls short. Way, way short.

Abra Cadabra
Activity Score 102
comAd's picture

My day is a different day.

Activity Score 162
idt's picture

the intension is clear, but the writing is boring. it could have been so much more memorable.

Activity Score 44
Torpedo Ideas
a2o's picture

Good Strategy.. but boss No efforts taken at all on Execution!

"Havemade" from column 3 line 7 proves it!

Very very basic mistake! and client paid for it!

Most of the people tend to forget it!

Overall What a waste...

Activity Score 139
Brand Consultancy / Media Mgmt |


Shanty Mathew's picture

A beautiful idea... Began well - but somehow lost steam midway, and I guess, concluded way too abruptly.

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

aadi's picture

nice idea but copy needs to be more compelling...

Activity Score 230
Saatchi Makak's picture


Saatchi Makak
Activity Score 246
Charlie_12's picture

second use of this idea was around 1860

Activity Score 97
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