Advertisement

Shoe

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Y&R, Brazil for Ajax, within the category: House, Garden.

Caption

A house should smell like a house.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko
Log in or register to post comments

Highest Rated

cvchitale's picture

jajajajajajajajajajaja.....nice one....

cvchitale
Activity Score 1418
Copywriter
cvchitale's picture

jajajajajajajajajajaja.....nice one....

cvchitale
Activity Score 1418
Copywriter
lezy's picture

really liked the thought and the execution is even better...
interesting n different...

plain awsmmmmmm....

lezy
Activity Score 377
mr.x's picture

A shoe that smells like a living room, is what this ad says to me. Pretty bad and farfetched.

mr.x
Activity Score 998
Forsbergs Skola
chicagohour's picture

@mr.x..its other round

A living room that stinks like a shabby and worn out shoe...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

robthelad's picture

I like the idea. But I agree with Mr.X...

The art should have depicted a more, "The man who lived in a shoe" style house, you know the one, a big boot, front door in the heel, windows in the front toe area, a little garden out front with washing on the line.

So the shoe IS a house. Not a living room in a shoe.

Just my thoughts.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
Ekscusemeplease's picture

hahaha..nice one!!

Ekscusemeplease
Activity Score 10
Ekscusemeplease
Advertisement