Agency Network: 
September 2012

Print advertisment created by Y&R, Brazil for Ajax, within the category: House, Garden.

A house should smell like a house.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko

Comments (6)

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Highest Rated

cvchitale's picture
Activity Score 1418

jajajajajajajajajajaja.....nice one....

cvchitale's picture
Activity Score 1418

jajajajajajajajajajaja.....nice one....

lezy's picture
Activity Score 377

really liked the thought and the execution is even better...
interesting n different...

plain awsmmmmmm....

mr.x's picture
Activity Score 998

A shoe that smells like a living room, is what this ad says to me. Pretty bad and farfetched.

chicagohour's picture
Activity Score 384

@mr.x..its other round

A living room that stinks like a shabby and worn out shoe...


robthelad's picture
Activity Score 120

I like the idea. But I agree with Mr.X...

The art should have depicted a more, "The man who lived in a shoe" style house, you know the one, a big boot, front door in the heel, windows in the front toe area, a little garden out front with washing on the line.

So the shoe IS a house. Not a living room in a shoe.

Just my thoughts.

Ekscusemeplease's picture
Activity Score 10

hahaha..nice one!!