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Cereal

Campaign
Agency Network: 
Published/Aired: 
May 2012
Ajax Print Ad -  Cereal

Also From This Campaign 2

Description

Print advertisement created by Y&R, New Zealand for Ajax, within the category: House, Garden.

Caption

Nothing's quicker

Advertising Agency: Y&R, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creatives: Tony Haigh, Lisa Dupre
Client Team Directors: Kate Symes, Lisa Li
Planner: Jason Wells
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O'Neill
Account manager: Steph Patton
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Highest Rated

killazol1's picture

what is done, is done.

killazol1
Activity Score 354
mmackinven's picture

Missed a bit :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

salil.sharma's picture

very simple & very creative
good job

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

iamcreative's picture

good one.

iamcreative
Activity Score 262
everartz's picture

i love the art! good job boys, now we'll drop food and wont care :D

everartz
Activity Score 7613
Art Director |

| everartz |

Milan Solanki's picture

Creative, yes!

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
radioheadien's picture
radioheadien
Activity Score 10
Nike Diesel's picture

Nice find.

Nike Diesel
Activity Score 13630
Art Director
killazol1's picture

what is done, is done.

killazol1
Activity Score 354
advocate's picture

no

advocate
Activity Score 268
Art Director at Philippines
arnwald's picture

Great stuff. And, sorry, but not the same as Mr. Clean.

arnwald
Activity Score 52
Forabord, Barcelona
Milan Solanki's picture

yes, this one is totally different and better too

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
radioheadien's picture

not the same ?? O_O

radioheadien
Activity Score 10
radioheadien's picture

They both talk about quickness of the product, you see similar product been removed and separated. The only difference is the execution. And I prefer the first one

radioheadien
Activity Score 10
joelapompe's picture

done before, too bad (even if this version is better looking to me) :
http://www.joelapompe.net/2012/05/09/fast-cleaning-ajax-mrproper/

joelapompe
Activity Score 3853
radioheadien's picture

Thks Joe, but personally I prefer the first one (the splash of this last is quite ugly and the background is too simple in my opinion)

radioheadien
Activity Score 10
arnwald's picture

This ad presents an impossible situation (you cannot wipe on air) to express you can clean so fast you could almost do it "before" the disaster. It goes a step beyond in terms of promise and it walks into conceptual language wich is not as literal and easy as the first one that basically plays with reality and pushes it to the limit.

arnwald
Activity Score 52
Forabord, Barcelona
Kikin's picture

After reading all this...yeah, it´s done.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

karruza's picture

brilliant ads! nice execution, straightforward message and easy to digest!

karruza
Activity Score 288
bakamono's picture

Zzzzzzz

bakamono
Activity Score 1002

because therefore it is

Fernando Fernandes's picture

Rapidez, beleza, inteligência, boa idéia

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mnjj.shrm's picture

sorry but i have seen this idea earlier.it has been done 2-3 time earlier with same product.

mnjj.shrm
Activity Score 23
Graphic Designer
mertos's picture

good.

mertos
Activity Score 904
Creative Director
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