Agency Network: 
July 2011
Airwick Print Ad -  Bee


Print advertisement created by Euro RSCG, Israel for Airwick, within the category: House, Garden.

Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded nadir
Art Director: bat hen dori /Eran Peretz
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner director: Dr. Uri Oren
Planner: Pnina Weismann
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HellFish's picture

Come on!!

Activity Score 185
CuriousPencil's picture

I really hope this hasn't already been done, because it's really simple and effective. And isn't spoiled by copy - whoever made that decision really improved the ad.

Activity Score 4225
Nike Diesel's picture

I agree it's very simple, and probably very effective, but ...
isn't this what a lot of shampoo, and products alike, do very often?
i.e: A shampoo that contains honey oil, or whatever, with some flying bees around the bottle.

Nike Diesel
Activity Score 13630
Art Director
esteb's picture

Don't get

Activity Score 673
kleenex's picture

What do the two have in common for the ad???

Activity Score 51098
Web Designer/Developer
Billybell's picture

It smells flowers so the bee thinks its a flower...

Activity Score 373
Art Director
_tj_'s picture

Love it. Simple, clean and clear.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

Billybell's picture

Really nice!!!

Activity Score 373
Art Director
abake's picture

Feels like a very old idea.

Activity Score 1262
RMG Connect Colombia
ace85le's picture

A typical case of an ad that doesn't look nice but is communicative and hence works for the clients.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

direct deal. . . with product..

like it.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

mujerendiagonal's picture

... really? A bee? This is such a first idea. Not clever at all..

Activity Score 84
Art Director
Bob.C's picture

Like it, is it amazing no, will it sell the product probably. It's not so creative, but workmanlike and very clean (CuriousPencil is right about the lack of copy)

Activity Score 1159
Copywriter at Convince Ltd |

= =

LittleJoe's picture

Not all the products need a super creative campaign... I think this would sell the product for his target

Activity Score 345
Graphic Designer at Torino
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