Agency Network: 
July 2011

Print advertisment created by Euro RSCG, Israel for Airwick, within the category: House, Garden.

Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded nadir
Art Director: bat hen dori /Eran Peretz
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner director: Dr. Uri Oren
Planner: Pnina Weismann

Comments (14)

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HellFish's picture
Activity Score 185

Come on!!

CuriousPencil's picture
Activity Score 4225

I really hope this hasn't already been done, because it's really simple and effective. And isn't spoiled by copy - whoever made that decision really improved the ad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree it's very simple, and probably very effective, but ...
isn't this what a lot of shampoo, and products alike, do very often?
i.e: A shampoo that contains honey oil, or whatever, with some flying bees around the bottle.

esteb's picture
Activity Score 673

Don't get

kleenex's picture
Activity Score 50610

What do the two have in common for the ad???

Billybell's picture
Activity Score 373

It smells flowers so the bee thinks its a flower...

_tj_'s picture
Activity Score 133

Love it. Simple, clean and clear.

Billybell's picture
Activity Score 373

Really nice!!!

abake's picture
Activity Score 1262

Feels like a very old idea.

ace85le's picture
Activity Score 3935

A typical case of an ad that doesn't look nice but is communicative and hence works for the clients.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture
Activity Score 989

direct deal. . . with product..

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

mujerendiagonal's picture
Activity Score 84

... really? A bee? This is such a first idea. Not clever at all..

Bob.C's picture
Activity Score 1159

Like it, is it amazing no, will it sell the product probably. It's not so creative, but workmanlike and very clean (CuriousPencil is right about the lack of copy)

LittleJoe's picture
Activity Score 345

Not all the products need a super creative campaign... I think this would sell the product for his target