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nuclearshower's picture

Message is simple and clear, but im not sure this gonna win metal. Nice art direction.

nuclearshower
Activity Score 233
Art Director
salva5's picture

As fun as real. Just low-q img isnt it?

salva5
Activity Score 22
Web Designer/Developer |

<a href="http://salva5.net">S5</a>

ivan's picture

Yes, it feels like the image is from the 80's. I think it may have been done on purpose. It actually feels fresh after all the perfect imagery we see nowadays. On the other hand we are not trying to communicate the 80's, so I'm not sure. Could be the CMYK to RGB conversion.

ivan
Creative Director at Ads of the World
Mavrick's picture

I think this concept of 'you here; materialistic possession elsewhere' has already been done by 'American Express Traveller Cheques' with the Statue of Liberty as the background.
I feel that the campaign just re-used the same idea, exactly.

Mavrick
Activity Score 28
Creative Director
juankhr's picture

nice work totally real but the photo could be nicer agree with the 80s feel.

juankhr
Activity Score 136
Art Director at la negra buenos aires
Ainadaliel's picture

I like it! Very simple idea, and something we all fear!

I agree that a better photo could have been used, though.

Ainadaliel
Activity Score 271
Copywriter
IanM's picture

Yeah Maverick, I remember seeing a similar ad for American Express Traveller Cheques. It was an aerial shot of a beach with a "You. Your Wallet," line.

IanM
Activity Score 18
Copywriter
Rog's picture

Something iffy about this one, to me.

Daggy old looking pic/jets.

Logo is straight type.

But not a great/big idea... that scam ads usually are.

Dunno. Sorry.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

afterbyrne's picture

These guys work just around the corner from me, I don't like it. Doesn't really do much for me, sorry guys. Come on Aussies!

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

untactical000's picture

If the advertisement say's anything about Australian Airlines then it literally speaks the truth about passenger luggage - it quite simply disappears? What's that telling International visitors about our service!

untactical000
Activity Score 3
Other |

fbb

dadada's picture

very nice idea

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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