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Jetty

Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by Euro RSCG, France for Air France, within the category: Transport.

Caption

One of the best places on earth.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Rémi Babinet
Copywriter: Rémi Noel
Art Director: Eric Holden
Photographer: Jonathan De Villiers
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chintan ruparel's picture

someone righly said, god is the best art director...these look classy and serene. good thinking Euro RSCG

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

hang-the-dj's picture

Nah, I think even God (if he existed) would come up with an actual idea, not just throw a nice shot together with a seat number.

Rather see work from the Devil any day...

hang-the-dj
Activity Score 1262
Copywriter
tiny_wordz's picture

hang-the-dj, you are evil. and most especially, you have a point. no idea here.

tiny_wordz
Activity Score 325
Copywriter
copycomoelcopi's picture

oh, i think you're wrong. have you ever been seated in a plane for 14 or 16 hours? when you have to fly for a long time or too often, the promise of "good place ON EARTH" is a fine promise to believe.

copycomoelcopi
Activity Score 822
Copywriter
hang-the-dj's picture

Thanks tiny, you are a true non-believer, welcome to Club 666.

hang-the-dj
Activity Score 1262
Copywriter
jennywhx's picture

really pretty photograph, but i prefer the tree house idea better. i feel sky in cabin, how do i feel stream?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

kandi's picture

You feel stream when the passenger next to you wets himself during take-off and landing. And it's a nice visual but what a lie...it doesn't feel like that on Seat 2A at all...

kandi
Activity Score 204
Art Director
jennywhx's picture

haha. you're funny :P yeah.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

_inkpact's picture

week idea, true. very air france, though

_inkpact
Activity Score 84
Art Director
PaulyG_fill in the blank's picture

I agree that there is not really any idea here. Their promise is a lie of such magnitude that it borderlines on being absurd. A more realistic approach would have been better. Show us what differentiates your airline from other airlines - but implying that I'm not going to be able to differ between sitting on a plane for 14 hours and the dock at my cottage just makes me think that there really isn't any solid selling feature of your airline. What you're really doing is just selling fluff.

PaulyG_fill in ...
Activity Score 1148
Copywriter
tsunamilaw's picture

well executed and simple....

tsunamilaw
Activity Score 115
Art Director
Adbabel's picture

This campaign is filled with so much warmth. except this one! the other 2 are real sweet!

Adbabel
Activity Score 54
Copywriter
hang-the-dj's picture

Are you taking the piss? Tell me you are taking the piss. If that fills you with warmth, head back to your Friends DVD and stay the hell away from advertising, this is fully matured cheese of the stinkiest kind. Sweet as a pound of parmesan.

You've changed man...

hang-the-dj
Activity Score 1262
Copywriter
me thinks's picture

Great photo. Excellent concept. Extraordinary campaign.

me thinks
Activity Score 722
Copywriter
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