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Published/Aired: 
October 2011
Aides Print Ad -  Charlie

Description

Print advertisement created by Goodby Silverstein & Partners, United States for Aides, within the category: Public Interest, NGO.

Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Executive Creative Director: Erik Vervroegen
Art Director: Adrien Bindi
Designer: Mandi Lin
Account Executive: Francois Grouiller
Copywriter: Nathaniel Lawlor
Illustrator: Andy Ward
Print Producer / Art Buyer: Britt Gardner
Operations Manager: Renee Fisher, Mignonne Lysiak
Digital Artist: Joel Scott Wheeler
French Translator: Veronique Sels
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Tom Megginson's picture

So, Goodby USA does an ad for a French NGO using English euphemisms that are untranslatable. Why?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
thedavesiknow's picture

Really? Goodby?

thedavesiknow
Activity Score 167
CommandZ's picture

Between this and the PMS-Milk debacle one has to wonder what's up over at Goodby.

CommandZ
Activity Score 2509
Creative Director
atb2005's picture

I agree that this is complete nonsense. Are they targeting children with this ad? They are too young for sex.

atb2005
Activity Score 13557
sirvan's picture

I don't think they're targeting children, but it's not very good.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

I wasn't serious when I asked the question. But grown ups don't need this.

atb2005
Activity Score 13557
bate_palmas's picture

Erik, oh Erik, what happened??

bate_palmas
Activity Score 1479
jjf's picture

What the hat.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Hadrons's picture

Teenagers, I assume. Good comic.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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