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Steak

Campaign
Agency Network: 
Published/Aired: 
March 2012
Agrino Print Ad -  Steak

Also From This Campaign 2

Description

Print advertisement created by DDB, Greece for Agrino, within the category: Food.

Caption

Legumes. Extremely rich in proteins.

Advertising Agency: DDB, Athens, Greece
Creative Director: Aleka Papadia
Art Director: Anabella Klironomou
Copywriter: Lina Katsimardou
Photographer: Kostis Papatheodorou
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CuriousPencil's picture

Dry, unappetising idea; maybe it's just me, but if you're selling food, it's probably a good idea not to make it look like other food. Especially when what you're selling is dry and uncooked, and what you're comparing with is crispy and dripping. This is a fine slide for a biology class, with copy to match, but I don't think it works.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

I like both ads.

kleenex
Activity Score 51801
Web Designer/Developer
CuriousPencil's picture

Damn, I'm having one of those 'am I being too literal?' moments now.

CuriousPencil
Activity Score 4225
Copywriter
pierrelastname's picture

zzzzzzz

pierrelastname
Activity Score 2869
Copywriter
Hadrons's picture

It's clever, but not effective. There is some truth to the dry words from the Irishman.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

fadirahhal's picture

smart but so flat.

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
MicheleVirgilio's picture

i like it, simple concept

MicheleVirgilio
Activity Score 2617
ace85le's picture

The shape isn't very obvious in this one. Other ones are better.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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bobby666's picture

simple yet effective... good

bobby666
Activity Score 1460
RMG Connect, India
imagineit's picture

really like these! so simple and so great! Wish I was doing work like this!!

imagineit
Activity Score 550
bate_palmas's picture

I especially like how they've pluralised protein :)

It's not rubbish. Not exciting, but at least the audience will get it.

bate_palmas
Activity Score 1479
CuriousPencil's picture

There are a lot of different protein types; they pluralised correctly: http://en.wikipedia.org/wiki/List_of_proteins

CuriousPencil
Activity Score 4225
Copywriter
bate_palmas's picture

Fair enough. I stand corrected.

bate_palmas
Activity Score 1479
observant vicky's picture

I don't think I need proteins.

observant vicky
Activity Score 194
Copywriter
mark3r's picture

Works for me.

mark3r
Activity Score 1949
Art Director at Scout
cannes_l's picture

like this

cannes_l
Activity Score 112
Alexisg's picture

Very wrong idea. It symbolize the legumes with the fat of the steak

Alexisg
Activity Score 25
Creative Director
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