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Rain

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Grand, Sweden for Aftonbladet, within the category: Media.

Caption

Almost as good as the paper.

Advertising Agency: Grand, Stockholm, Sweden
Art Director: Jörgen Lindqvist
Copywriter: Henrik Levahn
Photographer: Bohman & Sjöstrand
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capywriter's picture

Almost as good as the advertising ideas of my nephew.
He's 3.

capywriter
Activity Score 5509
Copywriter at Freelance
Goblin's picture

hate to say this; but this ad is crap. Crap is almost as bad as this ad! sorry! But i don't see anything, anything what shows me a benefits of the product.
WWW.MULTIMEDIA-STOCK.COM
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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

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www.itonijesve.com

brain123's picture

These ads are almost as good as TOILET paper!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
VPS's picture

I kind of catched the idea here : paper in the sense of newspaper , whitch some people put on their head when it's rainning . Probably an attempt to put forward the multimédia capabilities of this product whitch is suposed to replace it .

Still the association dosn't really come of , the composition is really bad and make it look like someone holding a phone over his head ...

VPS
Activity Score 23
Communiations
VPS's picture

I kind of catched the idea here : paper in the sense of newspaper , whitch some people put on their head when it's rainning . Probably an attempt to put forward the multimédia capabilities of this product whitch is suposed to replace it .

Still the association dosn't really come of , the composition is really bad and make it look like someone holding a phone over his head ...

VPS
Activity Score 23
Communiations
Age's picture
Age
Activity Score 74
dico's picture

really, reaaaaally, bad

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

alvinpck's picture

What is wrong with it?

I like this. Got it straight away, although nothing "wow", but is good enough. This is the strongest one among all.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
petek's picture

agree

petek
Activity Score 1894
Creative Director
pierrelastname's picture

news not just come in news paper....

pierrelastname
Activity Score 2869
Copywriter
sakibafridi's picture

Come on guys, this is good. A different take. That's tough to do.

sakibafridi
Activity Score 167
Art Director |

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http://www.sakibafridi.com

sachio's picture

Ok, just to clear everything up. Aftonbladet is an evening newspaper known for it's bold breaking stories and shocking photos. The font used is universally recognized in Sweden as Aftonbladet's typeface, as well as the red bar underneath. They don't even have to mention their name in their ad because of its recognizability.

What they're advertising now is their Mobile news service. They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost.

I thought it was funny how people were getting frustrated trying to figure this out. Now! Discuss something pertinent!!!

sachio
Activity Score 78
Advocatus Diaboli
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