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Italy

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Ogilvy, Argentina for AFS, within the category: Education.

Caption

Enjoy studying

Advertising Agency: Ogilvy Argentina
Creative Director: Gaston Bigio
Head Of Art: Jonathan Gurvit
Creative Directors: Ignacio Ferioli, Javier Mentasti
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
Production: Rolo Lambert
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dsklan's picture

living da foul life!

dsklan
Activity Score 1926
Art Director at homeshop
mucahidz's picture

Nice idea, but lets look from a different perspective: You are in a great city, there are wonderful places to visit, but you are trapped in a school and the white spaces (courses) represent the holes in your otherwise good experience.

mucahidz
Activity Score 12
mucahidz's picture

Am I focusing on the empty half of the glass? Maybe one should read this as "Lots of interesting place to visit in your free time". Still those lines look like prison bars to me :D

mucahidz
Activity Score 12
the_guest's picture

agree: mixed feelings about this campaign

the_guest
Activity Score 175
Dzsoi's picture

I have only good feelings, this is so wonderfully simple. Good insight. Maybe the copy could be better (or lost in translation).

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
xcreativity's picture

ahaha better than the chinese one ;)

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sintra's picture

very first degree .... lacks energy

sintra
Activity Score 699
Administrative
monsieurange's picture

No tiene nada de sorprendente. Es aburrido.

monsieurange
Activity Score 520
Creative Director
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