African Woman

October 2007

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

Comments (2)

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Zane's picture
Activity Score 110

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART"

The paintings were converted into these print ads.

alausa's picture
Activity Score 1420

now that you've explained it...COOL!