Advertisement

African Woman

Published/Aired: 
October 2007
Description: 

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

Comments (2)

Log in or register to post comments
Zane's picture
Zane
Activity Score 110

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART"

The paintings were converted into these print ads.

alausa's picture
alausa
Activity Score 1420

now that you've explained it...COOL!

Advertisement