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Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Trampoline, Canada for Aerobics First, within the category: Retail Services.

Caption

Runners find the more they run, the longer they can go. Their partners find the same thing.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
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Highest Rated

ivan's picture

This is a campaign that you either hate or love!

ivan
Creative Director at Ads of the World
Inverted's picture

so so so so bad

Inverted
Activity Score 193
Westerdals
sumsum's picture

it's not that bad. finally a gym ad that communicates the real benefit of working out: having more sex. that's the point. solid work.

sumsum
Activity Score 613
copywriter
Jet Propulsion Lab's picture

It's really not THAT bad if you're among their outdoorsy twenty-something, brainless, oversexed, one-track minded target that watch Big Brother and American Idol and all the other mind-bogglingly exciting reality shows. Actually, it's brilliant!! It's definitely in their language and frame of mentality.

And BTW, it's not a gym ad. It's a friggin' sporting goods store!!
What a perfect strategy, eh? : (

Atrocious writing to boot...

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

This is a campaign that you either hate or love!

ivan
Creative Director at Ads of the World
wing2aska's picture

Well, at least this campaign talks to me, in a way I liked

wing2aska
Activity Score 58
copywriter
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